Bottom-Up Storyline Development Process PPT

This PPT slide, part of the 12-slide Business Communications - Best Practice PowerPoint presentation, outlines a structured approach for developing a storyline from the ground up, particularly useful for synthesizing findings into a coherent narrative. It emphasizes the importance of expressing findings as dynamic assertions rather than static labels. This method encourages the use of verbs to articulate ideas clearly, enhancing engagement and understanding.

The process begins with laying out findings visually, which can be done using tools like post-it notes on a board. This visual representation aids in identifying patterns that can lead to grouping similar ideas. The slide suggests looking for various elements such as observed facts, trends, and benefits to create meaningful clusters of information.

Next, the slide instructs to write statements that synthesize each group of ideas. It stresses the need for these syntheses to be expressed as dynamic assertions, ensuring they are at a comparable level of abstraction and are complete. This step is crucial for clarity and coherence in the storyline.

The overall synthesis is then derived, prompting the question of what the grouped syntheses imply for future actions or decisions. This top synthesis is positioned as the central thought of the storyline, guiding the narrative flow.

The slide also highlights the importance of logical ordering and phrasing in the presentation of these syntheses. The structured approach not only aids in clarity, but also ensures that the storyline remains focused and impactful. This method is particularly beneficial for executives seeking to communicate complex ideas succinctly and effectively.

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Communications Strategy