Enhancing Digital Capabilities for Traditional Companies PPT

This PPT slide, part of the 25-slide Building On-demand Marketing Capabilities PowerPoint presentation, outlines essential steps for traditional companies aiming to enhance their digital capabilities and processes. It emphasizes the need for senior executives to reorganize their marketing structures to better integrate with other departments. This restructuring is crucial for transforming how companies manage customer interactions, campaign strategies, performance metrics, and vendor relationships.

The first step involves building a robust digital data analytics team. This team should operate under a unified structure with standardized roles, training, and career development paths. Such a framework is intended to create a talent pipeline that supports business units and drives significant upgrades in IT capabilities.

Next, the slide highlights the importance of reviewing e-commerce trade accounts. This review is necessary for effectively managing online business operations, ensuring that companies can adapt to the evolving digital marketplace.

The slide also discusses the establishment of a new e-commerce trade team equipped with digital analytics capabilities. This team is tasked with improving the online merchandise mix and enhancing the visibility of the firm's products on e-commerce platforms.

Finally, it mentions the formation of a customer-relationship management (CRM) team. This team will leverage mobile services, coupon programs, and social communities to collect direct consumer data, thereby enhancing brand interaction and engagement.

These structural and team changes are positioned as vital for companies to quantify their needs and optimize existing agency relationships. The insights provided here are critical for any organization looking to thrive in the digital space.

This slide is part of the Building On-demand Marketing Capabilities PowerPoint presentation.

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