This PPT slide, part of the 29-slide Building Blocks of Behavioral Strategy PowerPoint presentation, outlines the concept of "stability biases" in organizational decision-making, emphasizing their impact on budgetary processes and resource allocation. Stability biases are described as tendencies that make individuals and organizations resistant to change, often leading to a preference for maintaining the status quo. Key components of these biases include anchoring, where previous figures influence current decisions, loss aversion, and the sunk cost fallacy, which can cause management to hold onto underperforming businesses.
The slide presents a structured approach to counteracting these biases. It suggests that organizations should assess their susceptibility to stability biases by analyzing decision-making patterns over time. For instance, in large corporations, there is often a notable correlation between a business unit's current budget share and its previous year's allocation. This inertia can also be seen in advertising and R&D budgets.
To effectively address these biases, the slide recommends setting ambitious targets that challenge the norm, employing zero-based budgeting techniques, and implementing fixed percentage cuts to budgets. This approach encourages a more dynamic allocation of resources, allowing organizations to redirect funds toward more promising opportunities. The visual representation at the bottom reinforces the idea that granular budget allocations can help companies break free from the constraints imposed by stability biases. Overall, this slide serves as a guide for executives looking to enhance decision-making processes and optimize resource distribution within their organizations.
This slide is part of the Building Blocks of Behavioral Strategy PowerPoint presentation.
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Decision Making Behavioral Economics Cognitive Bias Behavioral Strategy
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