Data Integrity Framework for Market Sizing


This PPT slide, part of the 22-slide Building a Market Model and Market Sizing PowerPoint presentation, outlines a structured approach to market sizing, emphasizing the importance of data integrity before applying it to a model. It is divided into three main sections: Client Financials, Industry Reports/Competitor Data, and Interviews. Each section contains specific tasks and questions aimed at ensuring the reliability and comprehensiveness of the data.

In the Client Financials section, the focus is on financial detail mapping. This involves determining which financial data holds higher confidence, a critical step for accurate modeling. The questions posed here prompt users to assess the quality of their internal data, which is foundational for any market analysis.

The second section addresses Industry Reports and Competitor Data. Here, scan data mapping is highlighted, along with the necessity of filling any gaps in the data. Questions regarding the reliability of the data and its coverage scope are crucial. These inquiries guide users to evaluate external data sources critically, ensuring they align with the internal financials.

The final section on Interviews emphasizes scenario building. It encourages users to consider what questions need to be asked and what data might be missing. This proactive approach to gathering qualitative insights can significantly enhance the robustness of the market model.

Overall, this slide serves as a practical guide for executives looking to validate their market models. It stresses the need for a thorough review of data sources, both internal and external, to ensure a solid foundation for decision-making. The emphasis on integrity and comprehensive data collection is key for any organization aiming to make informed strategic choices.




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