Mastering Social Media Dynamics for Leadership PPT

This PPT slide, part of the 22-slide 6 Core Skills of the Social Leader PowerPoint presentation, outlines the role of a leader as a distributor in the context of social media dynamics. It emphasizes how social media has transformed traditional information dissemination by reversing the standard processes. The description highlights 5 key steps in this new paradigm: starting with social communication, inviting audience participation for content creation, repurposing messages by recipients, encouraging reposting and commenting, and utilizing fragments of existing content to create new narratives.

The slide further distinguishes between 2 types of media channels: traditional and new. Traditional channels operate under a controlled logic, while new channels allow for more organic dynamics to unfold without excessive intervention. This distinction is crucial for leaders who must navigate these different paradigms effectively.

Two essential skills are identified for executives to master dissemination dynamics. The first skill involves understanding the factors that can cause messages to go viral and how they can be modified as they spread through networks. The second skill focuses on building and maintaining a community of social followers who can amplify the message.

Understanding the organization’s key and informal influencers is also highlighted as critical. Leaders must leverage these influencers to push content through appropriate channels, ensuring that messages reach the intended audience effectively. Overall, the slide serves as a guide for leaders seeking to enhance their social media strategy and influence within their organizations.

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Leadership Social Media Strategy