Dimensions of Corporate Culture and Behavioral Change PPT

This PPT slide, part of the 30-slide 10 Principles of Culture PowerPoint presentation, presents a framework for understanding corporate culture through 3 key dimensions: Symbolic Reminders, Keystone Behaviors, and Mindsets. Each dimension plays a distinct role in shaping an organization's culture and influencing change.

Symbolic Reminders refer to visible artifacts that serve as reminders of the organization's values and beliefs. These can include logos, office layouts, or any tangible elements that convey the company's identity. They are essential for reinforcing the desired culture, but are not sufficient on their own to drive change.

Keystone Behaviors are described as recurring actions that trigger other behaviors. These behaviors can be both visible and invisible, meaning they can manifest in direct actions or in subtler, less observable ways. The emphasis here is on the importance of identifying and promoting these behaviors, as they can have a cascading effect on the overall culture of the organization.

Mindsets encompass the attitudes and beliefs that are widely shared among employees, but are primarily invisible. They shape how individuals approach their work and interact with one another. The slide suggests that while mindsets are crucial, they are influenced by the visible behaviors within the organization.

The key takeaway is that behaviors are the most powerful determinant of real change. Organizations aiming to improve their culture should focus on altering critical behaviors first, as this will naturally lead to shifts in mindsets. The slide underscores the idea that tangible actions drive cultural evolution, rather than merely espousing values or beliefs.

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Corporate Culture