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BENEFITS OF DOCUMENT
DESCRIPTION
A Direct Marketing & Channel Entry Plan for Aristocrat Whisky in the Nigerian Market. Includes Market Analysis, Brand Positioning, On-Trade and Off-Trade Activation Strategy and Mechanics.
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Source: Best Practices in Market Entry Example PowerPoint Slides: Channel Activation Plan for Aristocrat Whisky PowerPoint (PPTX) Presentation, The Dogged Consultancy
OVERVIEW
ABOUT THE AUTHOR
Dele Ogundahunsi has over 20 years of experience across Marketing Strategy Development, Marketing Communications. Field Marketing, Brand Management, Social & Behavior Change Communications and Startup Entrepreneurship in Nigeria. He has occupied senior management positions in marketing agencies and as a brand manager in the FMCG sector.
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