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BENEFITS OF DOCUMENT
DESCRIPTION
The process of implementing digital marketing strategies can be overwhelming as there are many different components that must interact with one another.
The purpose of this guide is to provide an approach on how to evaluate your current digital presence, identify areas where you need to improve and provide an implementation process. Once you are clear on what is missing you can then implement digital marketing solutions that address the identified missing components.
This guide covers the following topics:
• What is Digital Marketing
• The New Marketing Approach
• Key Components of Digital Marketing Strategy
• Checklist to Evaluate Online Presence
• Step-by-step Implementation Process
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Source: Best Practices in Social Media Strategy PowerPoint Slides: Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence PowerPoint (PPTX) Presentation, BusinessRules
OVERVIEW
Rekha Krishnamurthi, a business strategist, consultant and small business owner, has worked for various consulting firms including Ernst & Young helping Fortune 500 clients perform business process mapping, identify bottlenecks and implement improvements.
As an experienced project manager, she has led small and large-scale projects from inception and planning to final delivery.
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