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Breaking the ice can at times seem like a difficult task, but if you're genuinely committed to helping your potential client, it won?t be difficult. Be sincere, respectful and open-minded. Take the time to understand the client's needs and they'll take the time to understand yours. If you plan, prepare and manage the initial breaking of the ice effectively, the potential prospect will soon be considered a well-established business associate.
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Source: The Evolving Trust Continuum PDF (PDF) Document, Apollo11
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