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DESCRIPTION
Human-centered design (HCD) is a management framework that takes into account the human perspective in all steps of the problem-solving process. When applied to business, HCD means to reshape the entire organization and its capabilities system around the Customer Experience. This includes Strategy, Product Development, Operations, Marketing, Sales, Customer Service, among other functional areas relevant to the Customer Experience element at hand. This requires mobilizing Digital Technologies to build empathy with the customer.
There are 5 core principles organizations follow when they seek to transform into an HCD organization:
1. Embed HCD in everything we do
2. Build brand value holistically
3. Design for 3 years out
4. Establish new structures and teams
5. Nurture our existing Digital Culture
HCD represents a new way approach to business—one that is very similar to a startup environment. Consequently, practicing HCD often requires changing the existing organizational structure and operating model. The ultimate result of HCD is creating Digital Enterprise that maximizes Value Creation through Digital Transformation initiatives.
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Source: Best Practices in Customer Experience, Human-centered Design, Digital Culture, Digital Enterprise PowerPoint Slides: Human-centered Design (HCD) PowerPoint (PPT) Presentation, PPT Lab
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PPT Lab is a presentation design firm specializing in business frameworks and PowerPoint templates. Our team is comprised of ex-consultants from McKinsey, E&Y, Bearing Point, and boutique consulting firms. We have worked with hundreds of clients globally, ranging from mid-size manufacturing companies to global Fortune 500 conglomerates. [read more]
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