BUY WITH CONFIDENCE
DESCRIPTION
The Message Mapping Tool is used to document and assess the key messages that are important for your target audience to hear about your company or its products.
Message maps provide a method for brainstorming and prioritizing potential messages based on their credibility, effectiveness and resonance. Once you have analyzed the relative strengths and weaknesses of each message a bubble chart message map is automatically generated.
Key Benefits:
• Helps you prioritize all potential messages
• Evaluate message effectiveness
• Assess message credibility
• Determine message resonance
• Ranks & charts value for each message
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Presentation Development, Communications Strategy Excel: Message Mapping Tool Excel (XLS) Spreadsheet, Demand Metric
OVERVIEW
ABOUT THE AUTHOR
Demand Metric is a global marketing research & advisory firm. We specialize in Corporate Marketing tools and templates, mostly built in MS Excel.
Ask the Author a Question
Presentation Development Communications Strategy Pyramid Principle Consulting Frameworks Change Management Stakeholder Management Feedback Consulting Training Consulting Proposals Client Management Presentation Delivery Progress Report PowerPoint Diagrams Compilation Strategic Thinking Strategy Development Strategic Analysis Strategic Planning Strategy Frameworks Vision Statement Growth Strategy Proposal Writing & Development
Receive our FREE whitepaper on the Top 101 Consulting Frameworks
Download our 200+ page guide summarizing the Top 101 Management Consulting Frameworks. Each framework provides a structured approach to analyzing and solving a common business problem. |