BUY WITH CONFIDENCE
BENEFITS OF DOCUMENT
DESCRIPTION
The guide is a complete process and documentation guide to the creation of winning and profitable proposals. The guide outlines all possible stages and steps – with supporting tools, techniques, deliverables, and guidelines. The process outline and Table of Contents is included below.
TABLE OF CONTENTS
Introduction
U WIN, Methodology
Opportunity Stage
Task 1 — Deploy U Business Strategy
Task 2 — Analyse Short-Range Opportunity
Task 3 — Implement Capture Plan
Task 4 — Analyse U, Client & Competitors
Task 5 — Plan Early Program
Task 6 — Complete Instructions to Coordinate Proposal Development
Task 7 — Develop Selling Points
Task 8 — Conduct Green Team Review
Bid Stage
Task 9 — Confirm Opportunity Analysis
Task 10 — Update Capture Plan
Task 11 — Analyse Proposal Request
Task 12 — Update U, Client & Competitors Analysis
Task 13 — Plan Final Program
Task 14 — Update Instructions to Coordinate Proposal Development
Task 15 — Create Expanded Proposal Outline
Task 16 — Develop Proposal
Task 17 — Conduct Red Team Review
Task 18 — Edit & Publish Proposal
Confirmation Stage
Task 19 — Market & Respond to Client
Task 20 — Perform Due Diligence
Task 21 — Complete Project
Cost Program
Price Program
Delegation of Financial Authority
U Business Strategy
U Win Guidelines, Samples & Techniques
Quality-Based Partnerships Guidelines (Task 3.1 and Task 10.4)
Benchmarking Guidelines (Task 4.10)
Storyboarding Guidelines (Task 6.2, 15.3, 15.4, 15.5, 15.6, 15.7, 15.8, and
15.13)
U WIN, Case Study Sample (Tasks 4.13, 4.14, 7.3, 7.4, 7.5, and 7.6)
Production Standards Sample (Task 6.5 and 14.3)
Writing Standards Sample (Task 6.6 and 14.3)
Graphic Standards Sample (Task 6.7 and 14.3)
Brainstorming Technique (Tasks 3.1, 4.2, 4.13, 4.14, 5.11, 5.18, 5.22, 7.1,
7.2, 7.3, 10.4, 11.4, 11.9, 15.3, 15.4, 15.5, 15.6, 19.9, and 20.3
Glossary of Terms
U WIN, Deliverables
Local Business Strategy (Task 1.2)
Proposal Directive (Task 2.2)
Bid/No-Bid Analysis (Tasks 2.13 and 2.18)
Project Book (Task 2.18)
Capture Plan (Task 3.1)
Position Action Plan (Task 4.7)
Win Strategy (Task 4.13)
Proposal Major Themes (Task 4.14)
Technical Baseline (Task 5.11)
Management Baseline (Task 5.22)
Baseline Action Plan (Task 5.23)
Project Standards, Processes, & Procedures (Task 6.8)
Draft Executive Summary (Task 7.5)
Green Team Evaluation Grid (Task 8.5)
Green Team Follow-up Plan (Task 8.7)
Updated Proposal Directive (Task 8.10)
Bid/No-Bid Analysis (Tasks 9.14 and 9.16)
Communiqu
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Proposal Writing & Development Word: Sales and Marketing Proposal Guide Word (DOC) Document, Ulis Transformation Solutions Inc.
OVERVIEW
ABOUT THE AUTHOR
David Ulis has a long and significant record of leading enterprise transformations, business process engineering teams, technology implementations, management consulting initiatives, and in program and portfolio management of large complex organizational initiatives. David has over 40 years of private and public sector experience at the local, national and international levels. [read more]
Ask the Author a Question
Proposal Writing & Development Consulting Proposals Proposal Template Strategic Planning Digital Transformation Business Transformation Strategic Thinking Strategic Analysis Strategy Frameworks Customer Experience Pyramid Principle Sales Deck Presentation Development Consulting Contract Contract Tender Cyber Security Consulting Frameworks Value Proposition Artificial Intelligence Emerging Market Entry Entrepreneurship Process Improvement Business Framework PowerPoint Diagrams Platform Strategy Business Plan Example Service Design Pricing Strategy Strategic Sourcing Project Management Go-to-Market Lean Daily Management System Lean Management/Enterprise Disruption Mobile Strategy
Download our FREE Strategy & Transformation Framework Templates
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more. |