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DESCRIPTION
This presentation is a report for a global electronics firm which was executing a digital growth strategy in the US. Although it had great products and a rejuvenated brand, the firm lacked a good understanding of the retail channel and thus lacked a channel strategy and relevant capabilities to support its growth.
The contents include:
• Channel strategy project overview
• Review of channel dynamics and key trends
• Review of targeted retailers
• Review of consumer value proposition needs
• How competitors are going to market
• Strategic opportunities and examples of tactics
• Audit of existing channel plans and next steps
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Source: Best Practices in Channel Strategy Example, Retail Strategy PowerPoint Slides: Electronics Firm Retail Channel Strategy PowerPoint (PPT) Presentation, Documents & Files
OVERVIEW
Retail Strategy Integrated Financial Model Channel Strategy Example Growth Strategy Sales Sales & Operations Planning Strategy Development Example Market Entry Example Marketing Plan Development Omni-channel Supply Chain Omni-channel Marketing PowerPoint Diagrams Compilation Demand Planning Product Launch Strategy Breakout Strategy Product Strategy Pricing Strategy Porter's Five Forces Business Case Development Financial Modeling Cost Reduction Assessment Quality Management & Assurance Cost of Quality Process Improvement Process Analysis Telecom Industry
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