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DESCRIPTION
A Product Platform is the creation of a common core that invites third parties to develop and market an increasing number of product variants. An effective Product Platform enhances management of market vulnerability.
Undertaking the Product to Product Platform Transformation requires strategic understanding and management of conditions, catalysts, challenges that exist in the process.
Using a Product Platform strategy can enhance our company's capability to sustain more customers. Its application becomes more effective when our company applies a Product Platform that best sit our product requirements and tactical operation.
A Product Platform can fall under 1 of 4 categories:
1. Aggregation Platforms
2. Social Platforms
3. Mobilization Platforms
4. Learning Platforms
Either way, an effective Product Platform must go beyond facilitating learning. It facilitates synergy towards achievement of shared goals.
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Source: Best Practices in Product Strategy, Platform Strategy PowerPoint Slides: Products to Platforms Primer PowerPoint (PPTX) Presentation, learnppt
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