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DESCRIPTION
Insights are arguably the most important component of a management consulting project. Insights answer the critical question from clients—"so what?" An insight offers a new perspective on an existing issue, situation, or problem.
This presentation defines and teaches how to recognize an insight. It explains how insights are different from assertions, hypotheses, data, analysis, and findings. It also covers approaches to developing insights, as well as potential pitfalls.
There is a group training exercise included at the end.
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Source: Best Practices in Data Analysis PowerPoint Slides: Moving from Data to Insights PowerPoint (PPT) Presentation, learnppt
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