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DESCRIPTION
How does your marketing department stand up against industry averages in terms of innovation?
Assess your marketing efforts in terms of organising for innovation, culture, processes, brands, customers, technology, performance measurement, people, and geographies.
Use the questionnaire with clients and colleagues. Chart the results of great looking and professional diagrams.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Marketing Plan Development Excel: Marketing Innovation Diagnostic Excel (XLSX) Spreadsheet, Visual Time Value
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ABOUT THE AUTHOR
Over 10 years of experience in management consulting, 5 in financial services, 4 in start ups and executive leadership.
As of day 1, I have combined management theories with practical business challenges, translating analysis and strategic insight into simple to understand visual representations.
That's always been a key factor helping me getting to the top.
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