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DESCRIPTION
Course Summary: In this training course, we will walk through all of the key stages involved in putting together an effective social media campaign.
Clearly the best way to demonstrate these principles is to show them in action by using a proven, real world example. Throughout this course we will use the practical experience and knowledge gained from the Gravity Fields Festival social media campaign for a Science and Arts festival all about Sir Isaac Newton which ran between March and September 2012, to support the teaching.
Course attendees will also have the opportunity to devise and put in place the early stages of their own campaigns for future upcoming event(s)
In the Appendix section of this course we will provide further useful reference material such as a Glossary of commonly used terms , Social Media etiquette and best practices, plus some tips for the best time of the day to use social media.
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Source: Best Practices in Social Media Strategy PDF: How to Run a Successful Social Media Campaign PDF (PDF) Document, PRwilson Media
OVERVIEW
ABOUT THE AUTHOR
Paul spent 15 highly successful years as a very capable and highly regarded professional in the International Corporate IT industry, accumulating a wealth of major project management, organizational, leadership and innovative problem-solving experience,
Since 2011, he has been CEO of his own highly successful Social Media Consultancy and training practice PRwilson Media, specializing in supporting small business and non-profit organizations.
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Social Media Strategy Project Management Integrated Financial Model Leadership Lean Culture Customer Experience Marketing Automation Marketing Plan Development Lead Generation Corporate Culture Lean Management/Enterprise Environmental Analysis Industry Analysis Strategic Analysis Competitive Analysis SWOT Customer Decision Journey
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