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Consumer Decision Journey (PowerPoint PPT)

File Type: 10-slide PPT PowerPoint presentation (PPT)

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DESCRIPTION

This product (Consumer Decision Journey) is a 10-slide PPT PowerPoint presentation (PPT), which you can download immediately upon purchase.

The Consumer Decision Journey is a new-age business framework that captures the customer's path to purchase.

The Customer Decision Journey proposes that the customer goes through four phases in a cyclical process. Each phase represents a potential marketing battleground where companies compete for the customer's purchase and loyalty. This is a fundamental shift from the traditional view of sales, which is conceptualized linearly (with no feedback cycle component).

This framework was developed by McKinsey & Co. and sometimes referred to as the McKinsey Consumer Decision Journey.

This framework is part of the Complete Business Frameworks Reference Guide, a comprehensive collection of 50+ frameworks (spanning 350+ slides). This document is one of the most sold ones on the Flevy documents marketplace.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Customer Decision Journey PowerPoint Slides: Consumer Decision Journey PowerPoint (PPT) Presentation, learnppt

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File Type: PowerPoint

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Number of Slides: 10 (includes cover and all slides)

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