{"id":9931,"date":"2021-11-09T07:39:39","date_gmt":"2021-11-09T12:39:39","guid":{"rendered":"https:\/\/flevy.com\/blog\/?p=9931"},"modified":"2021-11-24T10:50:13","modified_gmt":"2021-11-24T15:50:13","slug":"focus-driven-growth","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/focus-driven-growth\/","title":{"rendered":"Focus-Driven Growth"},"content":{"rendered":"

\"\"What makes companies great in their industries is sustained above-average Growth.<\/p>\n

Conventional approach to Organic Growth<\/a> has business leaders extending their existing product lines and brands, as well as entering new geographic regions.\u00a0 This conventional Growth Strategy<\/a> at some point in time starts failing to provide the results required to hold market leadership positions.<\/p>\n

Focus-driven Growth<\/a> is an approach that provides results regardless of the economic environment.\u00a0 The approach demands that the leadership team keep a methodical approach that covers the entirety of the business cycle i.e., from Strategic Planning<\/a> and Strategic Vision<\/a> to Strategy Execution<\/a> and Performance Management<\/a>.<\/p>\n

Outwardly mature businesses can be reinvigorated by making a small number of\u2014but larger\u2014bets and by concentrating unremittingly on implementing a straightforward but forceful vision.<\/p>\n

This approach has been successfully tested and has proven its mettle in at least 3 well-known companies, on 3 continents, over a span of 10 years.<\/p>\n

Focus-driven Growth demands that the organization progress sequentially through a set of 7 steps.<\/p>\n

    \n
  1. Discovery<\/strong>\u2014Through a Discovery process, determine what works and what does not for the organization.<\/li>\n
  2. Strategy<\/strong>\u2014Through the Strategy step, group and prioritize what works for the organization.<\/li>\n
  3. Vision<\/strong>\u2014By outlining a Vision statement, line up organizational efforts behind an unmistakably comprehended goal.<\/li>\n
  4. People<\/strong>\u2014Through this step, place the right people in all functions and give them their required resources.<\/li>\n
  5. Execution<\/strong>\u2014Through Execution, elucidate who does what and transfer decision making closer to customers and consumers.<\/li>\n
  6. Organization<\/strong>\u2014Through the Organization process, manage the Growth initiative by establishing communities and networks throughout the organization.<\/li>\n
  7. Metrics<\/strong>\u2014Through this step, keep a track of Growth with objective yet uncomplicated scorecards.<\/li>\n<\/ol>\n

    \"\"<\/a><\/p>\n

    When taken collectively in the right order, these steps embody a formidable prescription for generating profitable Growth.<\/p>\n

    Let us delve a little deeper into some of the steps.<\/p>\n

    Discovery<\/strong><\/h2>\n

    Every organization has segments of Growth areas.\u00a0 This step entails discovering those areas for further processing.\u00a0 Leadership of the organization should gather in a series of workshops and identify which areas of the business are performing far better than the others.\u00a0 Identified segments become the focus areas of Growth because it is easier to refine and enlarge the successful areas rather than remedy what is not working.<\/p>\n

    Strategy<\/strong><\/h2>\n

    Focus areas discovered in the 1st<\/sup> step need to be grouped and prioritized in order to delineate the focused bets that the company ought to make.\u00a0 Focus areas may be categories, brands, geographies, platforms, that are doing well.<\/p>\n

    A single page preliminary strategy roadmap giving priority for each area results from the above process.<\/p>\n

    Vision<\/strong><\/h2>\n

    Outcomes of Step 2 have to be summarized into a forceful yet uncomplicated Vision which serves to align efforts behind a clearly grasped goal.<\/p>\n

    Interested in learning more about Focus-driven Growth?\u00a0 You\u00a0can download\u00a0an editable PowerPoint on Focus-driven Growth<\/strong> here\u00a0<\/a>on the\u00a0Flevy documents marketplace<\/a>.<\/p>\n

    Do You Find Value in This Framework?<\/h2>\n

    You can download in-depth presentations on this and hundreds of similar business frameworks from the\u00a0FlevyPro Library<\/a>.\u00a0\u00a0FlevyPro<\/a>\u00a0is trusted and utilized by 1000s of management consultants and corporate executives.\u00a0 Here\u2019s what some have to say:<\/p>\n

    \u201cMy FlevyPro subscription provides me with the most popular frameworks and decks in demand in today\u2019s market.\u00a0 They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions.\u00a0 I strongly recommend FlevyPro to any consultant serious about success.\u201d<\/p>\n

    \u2013 Bill Branson, Founder at Strategic Business Architects<\/p><\/blockquote>\n

    \u201cAs a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power.\u00a0 For us, it is an invaluable resource to increase our impact and value.\u201d<\/p>\n

    \u2013 David Coloma, Consulting Area Manager at Cynertia Consulting<\/p><\/blockquote>\n

    \u201cFlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients.\u00a0 In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over!\u00a0 The quality of the decks available allows me to punch way above my weight \u2013 it\u2019s like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead.\u201d<\/p>\n

    \u2013 Roderick Cameron, Founding Partner at SGFE Ltd<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    What makes companies great in their industries is sustained above-average Growth. Conventional approach to Organic Growth has business leaders extending their existing product lines and brands, as well as entering new geographic regions.\u00a0 This conventional Growth Strategy at some point in time starts failing to provide the results required to hold market leadership positions. Focus-driven… Focus-Driven Growth<\/span><\/a><\/p>\n","protected":false},"author":110,"featured_media":9939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[81],"tags":[2728,2639,2726,315,129,2727,2729,1834,27,388,1083],"class_list":["post-9931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-discovery","tag-execution","tag-focus-driven-growth","tag-growth","tag-metrics","tag-organic-growth","tag-organization","tag-people","tag-strategic-planning","tag-strategy-2","tag-vision"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/9931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=9931"}],"version-history":[{"count":10,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/9931\/revisions"}],"predecessor-version":[{"id":9943,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/9931\/revisions\/9943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/9939"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=9931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=9931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=9931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}