{"id":9755,"date":"2021-10-07T01:01:35","date_gmt":"2021-10-07T06:01:35","guid":{"rendered":"https:\/\/flevy.com\/blog\/?p=9755"},"modified":"2024-11-19T09:48:24","modified_gmt":"2024-11-19T14:48:24","slug":"4-reasons-ppc-ads-are-still-a-relevant-marketing-strategy","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/4-reasons-ppc-ads-are-still-a-relevant-marketing-strategy\/","title":{"rendered":"4 Reasons PPC Ads Are Still a Relevant Marketing Strategy"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-medium wp-image-9756\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2021\/10\/pexels-photo-6476808-200x300.jpeg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2021\/10\/pexels-photo-6476808-200x300.jpeg 200w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2021\/10\/pexels-photo-6476808.jpeg 500w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>Have you been experimenting with PPC ads on platforms like Instagram, Facebook, Amazon, and Google? Are you disappointed with your results or confused about how to make it work?<\/p>\n<p>If you\u2019re running into issues with your PPC ad campaigns and you\u2019re starting to wonder if PPC ads are still relevant, the answer is yes \u2013 PPC ads are still an important marketing strategy. However, when you<a href=\"https:\/\/ppc.co\/\"> hire a professional PPC ad agency<\/a>, you don\u2019t have to struggle with your campaigns.<\/p>\n<p>Whether you work with an ad agency or want to continue running your own ads, here are several reasons to keep including PPC ads in your overall marketing strategy.<\/p>\n<p><b>1. Targeted PPC ads reach real people in your target market<\/b><\/p>\n<p>It\u2019s easy to get discouraged when your PPC ads aren\u2019t working. You might be wondering if your ads are even being seen by real people. Yes, your ads are being seen by real people, and if your settings are correct, you\u2019re reaching your target market.<\/p>\n<p>Running PPC ads will reach real people in your target market, but you have to be strategic with where you run your ads. Running ads on Instagram, for example, requires a different strategy than running ads on Amazon.<\/p>\n<p>You\u2019ll reach your market on both platforms, but people won\u2019t be in the same frame of mind while browsing both websites. For example, on Amazon, you\u2019ll reach more people who are ready to buy. \u00a0However, without the right PPC strategies, Amazon agencies to partner with, or tools, you risk overspending on ads. Execute well-planned campaigns to maximize ROI and boost your sales to new heights. (<a href=\"https:\/\/www.sellerapp.com\/amazon-ppc-agency.html\">Source<\/a>)<\/p>\n<p><b>2. An optimized PPC ad campaign will generate conversions<\/b><\/p>\n<p>Most people \u2013 and even some ad agencies \u2013 struggle to generate conversions from PPC ads. The problem that prevents conversions isn\u2019t always obvious. There are several reasons most PPC ads don\u2019t convert:<\/p>\n<ul>\n<li><b>The ads aren\u2019t being tracked and analyzed for optimization<\/b>. Your first PPC ad won\u2019t be a huge success right off the bat. You have to continually optimize your ads to make them a success. In order to optimize your ads, you need to be tracking the right data.<\/li>\n<li><b>The ads and landing pages aren\u2019t being split-tested<\/b>.<a href=\"https:\/\/neilpatel.com\/blog\/beginners-guide-ab-testing-ppc\/\"> Split-testing<\/a> is the best way to find out which elements contribute to conversions. Both ads and landing page elements need to be split-tested, including headlines, ad copy, images, colors, and more.<\/li>\n<li><b>Optimizing PPC ads requires more than just focusing on keywords<\/b>. Keywords are important, but they aren\u2019t persuasive on their own. An effective PPC ad requires persuasive ad copy that gets people to click. However, there\u2019s one more layer that makes designing effective PPC ads even more challenging.<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">Your PPC ad will shape how people see your landing page. You\u2019ve heard of persuasion, but this is pre-suasion \u2013 a term coined by expert marketer<a href=\"https:\/\/www.amazon.com\/Pre-Suasion-Revolutionary-Way-Influence-Persuade-ebook\/dp\/B01C36E2YS\"> Robert Cialdini<\/a>. In a nutshell, people will be influenced by whatever they are exposed to before visiting your landing page. Your ads and landing pages are not separate experiences. With enough marketing expertise, you can use this to your advantage to generate more conversions.<\/p>\n<ul>\n<li><b>Ad landing pages are not properly constructed to support conversions<\/b>. You could run the best PPC ads in the world, but if your landing pages aren\u2019t optimized for conversions, your campaigns won\u2019t convert.<\/li>\n<\/ul>\n<p>As you can see, running a PPC ad campaign is more complex than just tossing up an ad that goes to your website. The ideal solution is to hire a professional marketing agency to create, run, test, and optimize your entire marketing campaign, including PPC ads and landing pages.<\/p>\n<p><b>3. PPC ads on Google are extremely easy to track<\/b><\/p>\n<p>Every successful PPC ad begins with extensive tracking. Google\u2019s PPC ad platform has an exceptional tracking system for ads.<a href=\"https:\/\/www.searchenginejournal.com\/ppc-guide\/ppc-advertising-benefits\"> According to Search Engine Journal<\/a>, Google provides high-level performance details like impressions, clicks, and conversions. You can also access your Google Analytics site stats to see what kind of traffic you\u2019re generating with your ads.<\/p>\n<p>Being able to track your site stats with Google Analytics makes Google the top choice for running PPC ads. When using GA, it\u2019s easier to collect all the data you need to see the big picture surrounding your ads. For example, you can see exactly what you spent on your ads and how that ad traffic impacted your business goals.<\/p>\n<p><b>4. You can choose your budget<\/b><\/p>\n<p>When you\u2019re on a tight marketing budget, PPC ads are great. You can choose how much money you want to spend on your ads. Other marketing channels are more expensive and you need a large budget just to get started.<\/p>\n<p><b>PPC ads are here to stay<\/b><\/p>\n<p>PPC ads won\u2019t disappear anytime soon. They will remain relevant as long as people are using the internet to conduct business. If you haven\u2019t already launched a PPC campaign, don\u2019t wait \u2013 your target market is out there.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you been experimenting with PPC ads on platforms like Instagram, Facebook, Amazon, and Google? Are you disappointed with your results or confused about how to make it work? If you\u2019re running into issues with your PPC ad campaigns and you\u2019re starting to wonder if PPC ads are still relevant, the answer is yes \u2013&hellip;&nbsp;<a href=\"https:\/\/flevy.com\/blog\/4-reasons-ppc-ads-are-still-a-relevant-marketing-strategy\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">4 Reasons PPC Ads Are Still a Relevant Marketing Strategy<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":9756,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/9755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=9755"}],"version-history":[{"count":3,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/9755\/revisions"}],"predecessor-version":[{"id":14333,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/9755\/revisions\/14333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/9756"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=9755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=9755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=9755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}