{"id":9470,"date":"2021-08-05T01:01:03","date_gmt":"2021-08-05T06:01:03","guid":{"rendered":"https:\/\/flevy.com\/blog\/?p=9470"},"modified":"2021-11-24T10:51:15","modified_gmt":"2021-11-24T15:51:15","slug":"the-importance-of-digital-asset-management-in-content-marketing-and-how-to-go-about-it","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/the-importance-of-digital-asset-management-in-content-marketing-and-how-to-go-about-it\/","title":{"rendered":"The Importance of Digital Asset Management in Content Marketing&#8230; and How to Go about It"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignright size-medium wp-image-9471\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2021\/08\/photo-1519389950473-47ba0277781c-1-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2021\/08\/photo-1519389950473-47ba0277781c-1-300x200.jpg 300w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2021\/08\/photo-1519389950473-47ba0277781c-1-768x512.jpg 768w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2021\/08\/photo-1519389950473-47ba0277781c-1-1024x683.jpg 1024w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2021\/08\/photo-1519389950473-47ba0277781c-1.jpg 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Digital media has become an integral part of <\/span><a href=\"https:\/\/flevy.com\/blog\/everything-you-need-to-know-about-content-buckets-in-2021\/\"><span style=\"font-weight: 400;\">content marketing<\/span><\/a><span style=\"font-weight: 400;\">. Whether on social media or websites, content marketers often use digital assets such as videos, photos, articles, music, podcasts, audiobooks, etc., to attract followers, engage them, and ultimately convert them to customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, one major challenge that marketers face is the organization and storage of these digital assets. The good news is that the market is awash with digital asset management (DAM) solutions that facilitate and automate storage, management, and organization of content to enhance ROI measurement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we look at some of the common benefits of managing digital assets as a content marketer, let us first understand what makes a good DAM system.<\/span><\/p>\n<h2><b>Choosing the Right DAM Software for You<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When choosing a DAM platform for content marketing, the first step should be defining your needs and goals. That way, it becomes easy to highlight and get an insight into some of the must-have features for your DAM solution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you are looking to solve issues related to browsing through endless folder structures to just find the right piece of digital media, your <\/span><a href=\"https:\/\/brandfolder.com\/blog\/best-dam-software\"><span style=\"font-weight: 400;\">DAM software<\/span><\/a><span style=\"font-weight: 400;\"> of choice should have a comprehensive search function. This will help you filter content by date, file type, author, project, and more so you can find what you want quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, if you want to get insights into the performance of your digital assets, your DAM solution should have a content analytics function to help you spot underperforming assets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other features the right DAM solution should include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video compatibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scalability\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy to customize\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compatible with mobile devices\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User privilege settings\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy integration with other content creation tools\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No matter what must-have or desirable features you expect to see in your DAM software, don\u2019t go for the cheapest option. Instead, look for a vendor whose product best fits your organization&#8217;s needs and provides adequate support.<\/span><\/p>\n<h2><b>Four Benefits of Digital Asset Management in Content Marketing<\/b><\/h2>\n<p><b>Advanced search<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One of the main benefits of DAM solutions is allowing team members to organize and find content on a company shared drive easily. They have comprehensive search functions that enable users to filter content by date, author, file type, etc. By allowing sales teams, content collaborators, and other stakeholders to find what they want quickly, team members are left with more time to focus on what matters most.<\/span><\/p>\n<p><b>Eliminate the cost of lost or misplaced work<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As a content marketer, you will need to consistently create digital assets. That means you will soon have more files than you can manage, making it possible to lose or misplace some.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, DAM platforms have an intuitive hierarchy for storing <\/span><a href=\"https:\/\/www.doi.gov\/employees\/dmguide\/website-and-social-media-basics\"><span style=\"font-weight: 400;\">digital media<\/span><\/a><span style=\"font-weight: 400;\">. This ensures duplicate files are not deleted, eliminating the costs of creating lost\/misplaced assets.<\/span><\/p>\n<p><b>Enhanced security\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Security is another significant reason why content marketers turn to DAM solutions. Compared to sharing videos and images via email, DAM systems, including open source options, ensure that files are protected in all channels they are sent through and in your storage centers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Better still, they have user privilege settings, meaning your digital assets have restricted access. DAM system\u2019s security and controlled access give you peace of mind knowing that your digital assets are safe.<\/span><\/p>\n<p><b>Improve measurement of return on investment (ROI)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">DAM platforms feature usage analytics tools that track assets, including where, when, and how they are being accessed. As a result, it is pretty easy for content marketers to identify the most valuable assets and make informed decisions based on their digital media performance.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital media has become an integral part of content marketing. Whether on social media or websites, content marketers often use digital assets such as videos, photos, articles, music, podcasts, audiobooks, etc., to attract followers, engage them, and ultimately convert them to customers. However, one major challenge that marketers face is the organization and storage of&hellip;&nbsp;<a href=\"https:\/\/flevy.com\/blog\/the-importance-of-digital-asset-management-in-content-marketing-and-how-to-go-about-it\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">The Importance of Digital Asset Management in Content Marketing&#8230; and How to Go about It<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":9471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/9470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=9470"}],"version-history":[{"count":2,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/9470\/revisions"}],"predecessor-version":[{"id":9473,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/9470\/revisions\/9473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/9471"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=9470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=9470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=9470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}