{"id":9174,"date":"2021-05-24T07:01:21","date_gmt":"2021-05-24T12:01:21","guid":{"rendered":"https:\/\/flevy.com\/blog\/?p=9174"},"modified":"2021-05-23T07:46:49","modified_gmt":"2021-05-23T12:46:49","slug":"3-decision-making-models-of-human-decision-making-process","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/3-decision-making-models-of-human-decision-making-process\/","title":{"rendered":"3 Decision Making Models of Human Decision Making Process"},"content":{"rendered":"<p><em><img decoding=\"async\" class=\"alignright size-medium wp-image-9182\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2021\/05\/Stock-image-1-Decision-making-models-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2021\/05\/Stock-image-1-Decision-making-models-300x200.jpg 300w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2021\/05\/Stock-image-1-Decision-making-models-768x512.jpg 768w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2021\/05\/Stock-image-1-Decision-making-models-1024x683.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>How do people make decisions?\u00a0 Do they always follow a rational linear process to come to a conclusion?\u00a0<\/em><\/p>\n<p>Studies have suggested that the traditional <a href=\"https:\/\/flevy.com\/business-toolkit\/decision-making\">Decision Making<\/a> model\u2014commonly known as the Rational Decision Making Model\u2014does not explain the whole ambit of Decision Making.<\/p>\n<p>People, including managers of organizations, arrive at decisions using a variety of routes.\u00a0 Experts suggest that there are at least 3 Decision Making Models that work in consonance to make the best decisions.\u00a0 The 3 Decision Making Models are:<\/p>\n<ol>\n<li><strong>Thinking First &#8211;<\/strong>\u00a0Rational Decision Making<\/li>\n<li><strong>Seeing First &#8211;<\/strong>\u00a0Insight-driven Decision Making<\/li>\n<li><strong>Doing First &#8211;<\/strong>\u00a0Experimentation-based Decision Making<\/li>\n<\/ol>\n<p>The latter 2 models need to supplement the 1<sup>st<\/sup> in order, for people in general and managers in particular, to improve the quality of Decision Making.\u00a0 Developing a strong understanding of these foundational Decision Making models is recommended for any <a href=\"https:\/\/flevy.com\/browse\/stream\/leadership\">Business Leader<\/a> who seeks to make better, more informed, more rational decisions.<\/p>\n<p><a href=\"https:\/\/flevy.com\/browse\/flevypro\/decision-making-models-thinking-seeing-doing-5643\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9180\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2021\/05\/Slide-Deck-image-Decision-Making-Models.png\" alt=\"\" width=\"1002\" height=\"752\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2021\/05\/Slide-Deck-image-Decision-Making-Models.png 1002w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2021\/05\/Slide-Deck-image-Decision-Making-Models-300x225.png 300w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2021\/05\/Slide-Deck-image-Decision-Making-Models-768x576.png 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/a><\/p>\n<p>Experts have suggested that people have the capacity to use all 3 models for arriving at a decision and so do organizations.<\/p>\n<p>The 3 approaches to Decision Making draw a parallel from science, art, and craft.\u00a0 People who are partial to Thinking are more into facts, those who favor Seeing appreciate ideas, and people who prefer Doing always value experiences.<\/p>\n<p>Let us delve a little deeper into the details of the 3 <a href=\"https:\/\/flevy.com\/browse\/flevypro\/decision-making-models-thinking-seeing-doing-5643\">Decision Making Models\u2014Thinking, Seeing, Doing<\/a>.<strong>\u00a0<\/strong><\/p>\n<h2><strong>Thinking First<\/strong><\/h2>\n<p>More commonly known as the Rational Decision Making Model, this model has a clearly identified process.\u00a0 It is linear, logical, effortless, and iterative\u2014i.e., keeps travelling back and forth with interludes for new events, alterations for opportunities until conclusively arriving at a decision.<\/p>\n<p>Thinking First Model is associated with science and is mainly verbal in nature i.e., comprising of linear words.\u00a0 People leaning towards the Thinking Model prefer facts.<\/p>\n<p>Usually, the Thinking First Model is used in well-founded production processes.\u00a0 Thinking First succeeds when:<\/p>\n<ul>\n<li>The matter is well-defined.<\/li>\n<li>The data is trustworthy.<\/li>\n<li>The situation is structured.<\/li>\n<li>Thoughts can be restrained.<\/li>\n<li>Discipline can be applied.<\/li>\n<\/ul>\n<p>However real-life Decision Making exposes some limitations in the Thinking First Model as rational Decision Making is uncommon.<strong>\u00a0<\/strong><\/p>\n<h2><strong>Seeing First<\/strong><\/h2>\n<p>Decisions are motivated as much by what is Seen as by what is thought.\u00a0 Visualization and conceptualization of a problem or situation is the basis for the Seeing First Model.\u00a0 It is usually used in creative solution finding.\u00a0 Experts have identified 4 steps in creative discovery:<\/p>\n<ol>\n<li>Preparation<\/li>\n<li>Incubation<\/li>\n<li>Illumination<\/li>\n<li>Verification<\/li>\n<\/ol>\n<p>An example of Seeing First Model will be Mozart\u2019s allusion to the best part of creating his music; \u201cwhen I am able to see the whole of it at a single glance in my mind.\u201d<\/p>\n<p>Seeing First Model works ideally in circumstances where:<\/p>\n<ul>\n<li>Numerous elements have to be pooled into a creative solution.<\/li>\n<li>Commitment to the solution is steadfast.<\/li>\n<li>Communication takes place beyond boundaries.<\/li>\n<\/ul>\n<h2><strong>Doing First<\/strong><\/h2>\n<p>When stumped for a solution, diving head first and tinkering with a problem\u2014bringing <a href=\"https:\/\/flevy.com\/browse\/flevypro\/problem-solving-mindsets-5560\">Problem Solving Mindset<\/a> characteristics into play\u2014leads to the necessary insights following trial and error.\u00a0 Attempting various things, discovering which among them functions, finding meaning in that and repeating the productive behaviors while abandoning the rest is the gist of Doing First Model.<\/p>\n<p>Experts have identified 3 stages of this process:<\/p>\n<ol>\n<li>Enactment<\/li>\n<li>Selection<\/li>\n<li>Retention<\/li>\n<\/ol>\n<p>Doing First Model is ideal, when for example, companies are faced with disruptive technologies or unchartered territories.<\/p>\n<p>Interested in learning more about the 3 Decision Making Models: Thinking, Seeing, Doing?\u00a0 You\u00a0can download\u00a0<a href=\"https:\/\/flevy.com\/browse\/flevypro\/decision-making-models-thinking-seeing-doing-5643\">an editable PowerPoint on <strong>Decision Making Models: Thinking, Seeing, Doing<\/strong> here<\/a><u>\u00a0<\/u>on the\u00a0<a href=\"https:\/\/flevy.com\/browse\">Flevy documents marketplace<\/a>.<\/p>\n<h2>Do You Find Value in This Framework?<\/h2>\n<p>You can download in-depth presentations on this and hundreds of similar business frameworks from the\u00a0<a href=\"https:\/\/flevy.com\/pro\/library\">FlevyPro Library<\/a>.\u00a0\u00a0<a href=\"https:\/\/flevy.com\/pro\">FlevyPro<\/a>\u00a0is trusted and utilized by 1000s of management consultants and corporate executives. Here\u2019s what some have to say:<\/p>\n<blockquote><p>\u201cMy FlevyPro subscription provides me with the most popular frameworks and decks in demand in today\u2019s market.\u00a0 They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions.\u00a0 I strongly recommend FlevyPro to any consultant serious about success.\u201d<\/p>\n<p>\u2013 Bill Branson, Founder at Strategic Business Architects<\/p><\/blockquote>\n<blockquote><p>\u201cAs a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power.\u00a0 For us, it is an invaluable resource to increase our impact and value.\u201d<\/p>\n<p>\u2013 David Coloma, Consulting Area Manager at Cynertia Consulting<\/p><\/blockquote>\n<blockquote><p>\u201cFlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients.\u00a0 In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over!\u00a0 The quality of the decks available allows me to punch way above my weight \u2013 it\u2019s like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead.\u201d<\/p>\n<p>\u2013 Roderick Cameron, Founding Partner at SGFE Ltd<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>How do people make decisions?\u00a0 Do they always follow a rational linear process to come to a conclusion?\u00a0 Studies have suggested that the traditional Decision Making model\u2014commonly known as the Rational Decision Making Model\u2014does not explain the whole ambit of Decision Making. People, including managers of organizations, arrive at decisions using a variety of routes.\u00a0&hellip;&nbsp;<a href=\"https:\/\/flevy.com\/blog\/3-decision-making-models-of-human-decision-making-process\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">3 Decision Making Models of Human Decision Making Process<\/span><\/a><\/p>\n","protected":false},"author":110,"featured_media":9182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[408,81],"tags":[1136,2508,2511,2516,2514,2513,2512,2518,2510,2517,2509,2515],"class_list":["post-9174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-leadership","category-strategy","tag-decision-making","tag-decision-making-models","tag-doing-first","tag-enactment","tag-illumination","tag-incubation","tag-preparation","tag-retention","tag-seeing-first","tag-selection","tag-thinking-first","tag-verification"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/9174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=9174"}],"version-history":[{"count":13,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/9174\/revisions"}],"predecessor-version":[{"id":9189,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/9174\/revisions\/9189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/9182"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=9174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=9174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=9174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}