{"id":8489,"date":"2021-01-26T01:01:13","date_gmt":"2021-01-26T06:01:13","guid":{"rendered":"https:\/\/flevy.com\/blog\/?p=8489"},"modified":"2021-01-25T10:15:37","modified_gmt":"2021-01-25T15:15:37","slug":"is-live-captioning-beneficial-to-your-business","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/is-live-captioning-beneficial-to-your-business\/","title":{"rendered":"Is Live Captioning Beneficial to Your Business?"},"content":{"rendered":"

Communication is a vital part of business. It feels redundant to say, clich\u00e9d. Every clich\u00e9, though, holds truth, often overlooked, taken for granted, and when the clich\u00e9 is spoken it breathes new clarity into both the phrase and what it references.<\/p>\n

Communication defines internal and external business relationships: how working relationships between employees are, how the customer understands the product, how the business is marketed, and a ton of other examples. It is all communication.<\/p>\n

In recent years, developments in technology have enabled these communication channels to be streamlined, made easier, even automated. Many businesses have embraced them. Anything which can aid communication is a no-brainer. Live captioning can be viewed upon in this manner.<\/p>\n

\"\"What Is Live Captioning<\/strong><\/h2>\n

Live captioning is the practice of transcribing sounds to text. This text appears at the base of a video synchronised with the audio so that the text details the audio.<\/p>\n

They are different to subtitles, which only describes what is said. Captions includes what is said, who said it, and non-speech sounds (music \u2013 \u201corchestral fanfare\u201d \u2013 and environmental sounds \u2013 \u201cknock on the door\u201d or \u201ctree branch snaps\u201d). The \u201clive\u201d aspect refers to the content which will be captioned: live content, that which isn\u2019t pre-recorded.<\/p>\n

What Are the Benefits?<\/strong><\/h2>\n

The first thought which often comes to mind when there\u2019s a mention of subtitles or captions is that it\u2019s for those who are d\/Deaf or have hearing impairment. The text at the bottom of the video will give them a means of accessing that which they couldn\u2019t otherwise.<\/p>\n

This is a great starting point. For businesses, it can simply be a means of improving a customer\u2019s experience<\/a>. Often those who are differently abled will have solutions themselves. Sometimes theirs might not be effective. For instance, some apps work by using a smartphone\u2019s mic to pick up the external sound, which in a business\u2019s case could be a Zoom call. The reception can be less than clear via this method, which could result in inaccurate captions, warping the meaning of what the speaker intended. If a business can be proactive on the accessibility front then the customer can be put at ease knowing that they are accounted for. There are services \u2013 like Verbit\u2019s live captioning<\/a> software \u2013 which uses AI to caption live content with 99% accuracy, accounting for different speakers too, meaning the customer\u2019s experience will be of the highest quality.<\/p>\n

There is, though, another angle to this: people who aren\u2019t deaf and don\u2019t have hearing impairment tend to watch videos without the sound on. It is often a default setting on social media that videos auto-play without audio. The other thing is that being on a phone in public then playing audio aloud isn\u2019t always desired. Whether or not podfasters<\/a> and people who watch videos at 2x the speed affect a new change for video consumption on a wider scale than their speed-running of what they want to listen to, watch, and internalise will be something to look out for too.<\/p>\n

Environments can be, also, noisy. The audience may well have headphones in but external noise can still filter through because they don\u2019t have noise cancelling headphones<\/a>, so those closed captions can help here too.<\/p>\n

In general, the fundamental justification, as alluded to above, is that closed captions are a means of communication. The text is another means of engaging with the audio. The text can supplement the audio. If a word within a sentence doesn\u2019t one-hundred-percent hit then the text can save it. A spoken sentence can read clearer than it sounds. It is like a Plan B within a Plan A. It is simply beneficial<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Communication is a vital part of business. It feels redundant to say, clich\u00e9d. Every clich\u00e9, though, holds truth, often overlooked, taken for granted, and when the clich\u00e9 is spoken it breathes new clarity into both the phrase and what it references. Communication defines internal and external business relationships: how working relationships between employees are, how… Is Live Captioning Beneficial to Your Business?<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":8490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/8489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=8489"}],"version-history":[{"count":3,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/8489\/revisions"}],"predecessor-version":[{"id":8493,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/8489\/revisions\/8493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/8490"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=8489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=8489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=8489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}