{"id":7374,"date":"2020-09-12T01:11:51","date_gmt":"2020-09-12T06:11:51","guid":{"rendered":"https:\/\/flevy.com\/blog\/?p=7374"},"modified":"2021-08-23T10:26:43","modified_gmt":"2021-08-23T15:26:43","slug":"design-matters-how-good-design-speaks-to-your-customers-so-you-dont-have-to","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/design-matters-how-good-design-speaks-to-your-customers-so-you-dont-have-to\/","title":{"rendered":"Design Matters: How Good Design Speaks to Your Customers (So You Don’t Have To)"},"content":{"rendered":"

\"\"Are you trying to boost sales and get more people to notice your business, but to no success? Maybe it\u2019s time you take a look at the design you\u2019re using in the relationship with your online customers.\u00a0<\/span><\/p>\n

A well-designed page can be quite a driver for success, but only if it meets the expectations of your viewers. Many small business owners seem to forget that, it\u2019s not enough to have a website. You also need to keep upgrading it and update the design to fit modern trends.\u00a0<\/span><\/p>\n

As such, in today\u2019s article, we are going to highlight why design matters and why it\u2019s crucial to stay on top of it.\u00a0<\/span><\/p>\n

Good Design is About Communication<\/strong><\/p>\n

We live in a <\/span>customer-centric culture<\/span><\/a>, so before you can create a great website, that supports your efforts, you must understand your target audience.\u00a0<\/span><\/p>\n

What do your possible customers like?<\/span><\/p>\n

What attracts them to a product or service?<\/span><\/p>\n

Is there a specific need (of their) your site can solve?<\/span><\/p>\n

Are they more inclined towards a classic approach or do they love innovation and modern technologies?<\/span><\/p>\n

These and many others are questions that need to be answered before you can even think about creating a design. <\/span>According to Parachute Design<\/span><\/a>, good web design needs to be tailored to a business\u2019s specific industry. After all, you can\u2019t use the same concepts and graphic elements for people who look for baby clothes and people who want fitness equipment.\u00a0<\/span><\/p>\n

It Establishes Trust & Flow<\/strong><\/p>\n

Would you trust an old-looking website with your credit card information?\u00a0<\/span><\/p>\n

In fact, for many new users, it\u2019s enough to see an element out of place and the trust is gone. Not to mention that people rarely buy from new websites without receiving a direct recommendation from a trustworthy person or reading reliable reviews from other users.\u00a0<\/span><\/p>\n

So, quality design is not only about a pleasant visual interface. It also has to make sure all the processes work flawlessly and that users don\u2019t get confused while browsing the pages. That\u2019s why corporations invest heavily in <\/span>usability testing<\/span><\/a> and quality assurance before they launch a product online.<\/span><\/p>\n

It Lets Your Business Shine<\/strong><\/p>\n

Competition is fierce nowadays, regardless of niche and industry. Companies of all sizes fight each other over their audience\u2019s attention, which makes it difficult for little guys to stand out. Still, not all hope is lost!<\/span><\/p>\n

You still have the chance to wow your target audience with well-thought and carefully-crafted design. Online users love creativity and uniqueness, so you can color outside the lines of your industry to attract attention. And this doesn\u2019t apply just to web design – great design can be replicated on social media, in your blog posts, and even in the print world, on materials like attractive flyers<\/a>\u00a0and cards!<\/span><\/p>\n

However, it\u2019s important to keep your possible customers in mind and make sure you don\u2019t overdo it. After all, good design is also about balance. It allows you to be unique and daring, but it does require moderation.\u00a0<\/span><\/p>\n

Wrap Up<\/strong><\/p>\n

Users\u2019 trust, efficient communication, and attention from your target audience – these are only some of the elements that good design can provide for your business. If you practice regular maintenance and updates, you\u2019ll also notice an increase in loyal customers and even better ratings and positioning in SERPs.<\/span><\/p>\n

Of course, it\u2019s not all about design, but everything starts with the first impression users make of your business!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Are you trying to boost sales and get more people to notice your business, but to no success? Maybe it\u2019s time you take a look at the design you\u2019re using in the relationship with your online customers.\u00a0 A well-designed page can be quite a driver for success, but only if it meets the expectations of… Design Matters: How Good Design Speaks to Your Customers (So You Don’t Have To)<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":7375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/7374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=7374"}],"version-history":[{"count":2,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/7374\/revisions"}],"predecessor-version":[{"id":9571,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/7374\/revisions\/9571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/7375"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=7374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=7374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=7374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}