Addressing The “Great Divide”\u00a0<\/strong><\/p>\n The disconnect between demand generation and supply fulfillment activities have made organizations suffer consequences of conflicting objectives and sub-optimal resource allocation. For example, discord between Sales and Production teams within an organization inevitably leads to sub-optimal resourcing decisions, customer dissatisfaction and loss of business opportunities.<\/p>\n The 5 Stages of Successful Supply Demand Integration<\/strong><\/p>\n Focused research and studies on the subject across various organizations through multiple industries, makes it evident that organizations which got their Supply and Demand successfully integrated goes to 5 stages.<\/p>\n Stage 1: Develop a value focus<\/strong> –\u00a0Senior leaders must cultivate a focus on creating value for the organization and for customers.<\/p>\n Stage 2: Share knowledge across the organization<\/strong> –\u00a0Managers must work on building inter-functional collaboration within the company, building external collaboration with Supply Chain partners and adopting technology that facilitates collaboration.<\/p>\n Stage 3: Allocate resources strategically –\u00a0<\/strong>\u00a0Once the entire organization shares the same set of facts, the company can then begin to make more thoughtful analysis of where and where-not to allocate resources based on which customers deserve priority.<\/p>\n Stage 4: Learn to walk the talk –\u00a0<\/strong>Executives at this stage make individuals accountable not just for their own unit\u2019s performance but for\u00a0 \u00a0the overall performance of the organization.<\/p>\n Dell serves as an early example of successfully implemented Demand and Supply Integration.<\/p>\n In 1999, one customer (a leading author) ordered a computer three weeks before Christmas. It was a gift for his sons, and as such, he had a very specific time frame in which to receive it. So when he received a confirmation email stating that the computer would be ready on February 16, 2000, he replied that he needed the computer much earlier. A service representative researched the delay and explained that the 400 megahertz Pentium chip that he had ordered was particularly popular and, as a result, was backlogged. Rather than leaving a customer dissatisfied, the service rep suggested a way around the supply chain bottleneck. For an additional $50, Dell could upgrade the Pentium chip and ship the computer within a week. The author readily agreed, and the computer was received well before December 25.<\/p>\n The customer’s needs had been met, and at a price that was reasonable to him.<\/p>\n Interested in gaining more understanding of these 5 steps to successful\u00a0\u00a0Supply and Demand Integration<\/a>?\u00a0 You can learn more and download an\u00a0editable\u00a0PowerPoint about Supply and Demand Integration<\/strong>\u00a0here on the Flevy documents marketplace.<\/a><\/p>\n You can download this and hundreds of other\u00a0consulting frameworks<\/a>\u00a0and\u00a0consulting training guides<\/a>\u00a0from the\u00a0FlevyPro library<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" The \u201cGreat Divide\u201d as referred to by Peter Drucker is the perennial issue of disconnect between Demand and Supply side within organizations. Companies are trapped in a pattern of reacting to the whims of the marketplace without developing a proactively designed supply capacity. Curiously enough, such companies are often the victims of their own success… Solving the “Great Divide” – 5 Step Approach For Successful Supply Demand Integration<\/span><\/a><\/p>\n","protected":false},"author":124,"featured_media":7176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[82],"tags":[1532,500,2113],"class_list":["post-7165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-operations","tag-demand-management","tag-supply-chain-management","tag-supply-management"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/7165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/124"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=7165"}],"version-history":[{"count":13,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/7165\/revisions"}],"predecessor-version":[{"id":7203,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/7165\/revisions\/7203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/7176"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=7165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=7165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=7165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2020\/07\/photo-of-people-holding-each-other-s-hands-3184423-200x300.jpg\")
<\/a><\/strong>Studies conducted on successful organizations which bridged the gap between Supply and Demand side reveals the following underlying realities.<\/p>\n\n
![\"\"](\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2020\/07\/Demand-Supply-1024x768.png\")
<\/a><\/p>\nBrief Outline<\/h2>\n
Case Example<\/strong><\/h2>\n
Are you a Management Consultant?<\/strong><\/h2>\n