{"id":6391,"date":"2020-02-24T01:59:51","date_gmt":"2020-02-24T06:59:51","guid":{"rendered":"http:\/\/flevy.com\/blog\/?p=6391"},"modified":"2020-02-21T17:02:00","modified_gmt":"2020-02-21T22:02:00","slug":"how-to-collect-feedback-on-new-product-launches","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/how-to-collect-feedback-on-new-product-launches\/","title":{"rendered":"How to Collect Feedback on New Product Launches"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignright size-medium wp-image-6392\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2020\/02\/feedback-3709752_960_720-300x201.jpg\" alt=\"\" width=\"300\" height=\"201\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2020\/02\/feedback-3709752_960_720-300x201.jpg 300w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2020\/02\/feedback-3709752_960_720-768x514.jpg 768w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2020\/02\/feedback-3709752_960_720.jpg 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>In today\u2019s fast-paced business world, product development and launches move quickly. Managers and team leaders, therefore, have to be strategic about using customer feedback to validate new products at every step of the way. It is vital to get customer feedback once new products are launched. But how do you collect useful information that can be utilized to provide your marketing and sales teams with valuable insights about your latest products? Read on to find out.<\/span><\/p>\n<h2><b>Conducting Surveys<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most tried and tested ways of gaining feedback on a new product is to use surveys. Once you have launched your product, you can better understand what is and is not working by running product satisfaction surveys. These can be used to find out how satisfied customers are with a product and its specific features, and discover how consumers think the product could be improved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Net Promoter Score surveys can be even more useful to find out how customers are reacting to your new product. An NPS survey serves as an excellent alternative to a standard customer satisfaction survey, as it aims to measure loyalty between customers and the provider. Fortune 100 companies widely use NPS surveys, and their use is claimed to correlate with revenue growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finding customers to participate in surveys can be challenging. For example, if you repeatedly use the same channels and methods to gain feedback on new products, you will soon burn out participants. It can also be difficult to find eligible participants who meet the criteria for more niche surveys. The best way of finding the right customers to target is to have clear definitions for the quality and suitability of those taking part. Take into consideration elements such as:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Demographics<\/b><span style=\"font-weight: 400;\"> like age, gender, and income.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Geographic locations<\/b><span style=\"font-weight: 400;\">, like country, city, and region.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Psychographics<\/b><span style=\"font-weight: 400;\"> like hobbies, interests, and opinions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Check out<\/span><a href=\"https:\/\/www.userinterviews.com\/blog\/how-to-recruit-participants-for-a-study\"> <span style=\"font-weight: 400;\">this post: how to recruit participants for a study<\/span><\/a><span style=\"font-weight: 400;\"> to learn more.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>Setting Up an Online Forum<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the best and simplest methods of gaining feedback on new products is to set up an<\/span><a href=\"https:\/\/fitsmallbusiness.com\/how-to-make-a-forum-website\/\"> <span style=\"font-weight: 400;\">online forum<\/span><\/a><span style=\"font-weight: 400;\">. By having a forum as a key component of your website or app, you allow customers to ask questions, share ideas, and leave product feedback. A forum is useful not just for gaining insights on your new products, but also for obtaining consumer data that you can use in future product development and launches, and for gaining useful customer demographics for marketing analysis.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>Recruitment Channels<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are a number of recruitment channels you can use to conduct a customer study of your new product. They include:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Live Intercepts:<\/b><span style=\"font-weight: 400;\"> This allows you to deliver messages in real-time via your website or app to suitable customers.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Social Media:<\/b><span style=\"font-weight: 400;\"> If your business has a<\/span><a href=\"https:\/\/www.forbes.com\/sites\/johnrampton\/2014\/09\/29\/25-ways-to-grow-your-social-media-presence\/#269ffa8a62fb\"> <span style=\"font-weight: 400;\">strong social media presence<\/span><\/a><span style=\"font-weight: 400;\">, you can recruit participants directly via your social media platforms.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Specialist Market Research Companies:<\/b><span style=\"font-weight: 400;\"> These may be an extra expense, but by hiring a market research company to conduct research on your behalf, you can get accurate results and save time.<\/span><\/li>\n<\/ul>\n<h2><b>Using a Multichannel Approach<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The more platforms and methods you use to conduct surveys and get feedback, the better. By collecting product feedback from a multitude of channels, you will gain a richer and more multi-dimensional understanding of your customers\u2019 opinions. You can then identify market requirements, customer needs and problems, and proactive solutions. Using a multichannel approach to collecting feedback enables you to have a better understanding of your customers throughout their entire product journey. It is important you collect as many opinions as possible from both inside and outside your company.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s fast-paced business world, product development and launches move quickly. Managers and team leaders, therefore, have to be strategic about using customer feedback to validate new products at every step of the way. It is vital to get customer feedback once new products are launched. But how do you collect useful information that can&hellip;&nbsp;<a href=\"https:\/\/flevy.com\/blog\/how-to-collect-feedback-on-new-product-launches\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">How to Collect Feedback on New Product Launches<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":6392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/6391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=6391"}],"version-history":[{"count":1,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/6391\/revisions"}],"predecessor-version":[{"id":6393,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/6391\/revisions\/6393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/6392"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=6391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=6391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=6391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}