{"id":6275,"date":"2020-02-03T07:46:30","date_gmt":"2020-02-03T12:46:30","guid":{"rendered":"http:\/\/flevy.com\/blog\/?p=6275"},"modified":"2020-12-18T12:43:19","modified_gmt":"2020-12-18T17:43:19","slug":"putting-the-analytics-transformation-into-our-digital-transformation","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/putting-the-analytics-transformation-into-our-digital-transformation\/","title":{"rendered":"Putting the Analytics Transformation into Our Digital Transformation"},"content":{"rendered":"

\"\"The huge benefits and insights derived from Big Data and Analytics is now accepted broadly across all industries. Analytics-driven decision making extends beyond corporate business decisions down to even tactical decisions in sports.<\/p>\n

As such, organizations are investing heavily in Analytics technologies and incorporating Analytics Transformation<\/a> into their Digital Transformation<\/a> efforts. Unfortunately, the experience and outcomes are typically subpar. Why is this?<\/em><\/p>\n

The reason is most organizations have not worked at enhancing their organizational capacity, which is a limiting factor to their success with Analytics. It warrants new ways of working based on critical insights and Agile decision making to become an insight-powered enterprise. An enterprise needs to address its core.<\/p>\n

In other words, we need to embed Analytics into our decision making process<\/a> by making part of our organization’s cultural DNA. To do achieve, we can leverage a framework called the 5 As of Analytics Transformation:<\/p>\n

    \n
  1. Align<\/li>\n
  2. Act<\/li>\n
  3. Adjust<\/li>\n
  4. Adopt<\/li>\n
  5. Adapt<\/li>\n<\/ol>\n

    \"\"<\/a><\/p>\n

    Let’s take a deeper look at each of the 5 As.<\/p>\n

    1. Align<\/strong><\/p>\n

    Foremost, we must “Align” Leaders and the organization around the mission and vision of the Transformation. As with any transformational change, sponsorship must be driven top-down.<\/p>\n

    2. Act<\/strong><\/p>\n

    Next, we must “Act” to initiate the Analytics Journey and prove value at a small scale, focused on immediate learnings and quick wins. We should see momentum behind Analytics being built up throughout the organization.<\/p>\n

    3. Adjust<\/strong><\/p>\n

    We need to “Adjust” the operating model, processes, technologies, and organization based on learnings and with a view to scale. These actions are necessary for long-term success. We should also be experiencing high energy Change, as it relates to our Analytics Journey.<\/p>\n

    These first 3 steps help us become Agile in discovery and innovation.<\/p>\n

    4. Adopt<\/strong><\/p>\n

    In step 4, we “Adopt” a new operating model at large scale, engage stakeholders into design-led thinking, and reinforce new behaviors.<\/p>\n

    5. Adapt<\/strong><\/p>\n

    Lastly, “Adapt” the organization’s decision making processes to maximize value of Analytics. The focus here is on sustaining changes and fostering a new culture of decision making–one that is based on powered by Analytics.<\/p>\n

    Although this process may seem straightforward, it can be a challenging one to undertake for many organizations. Typically, those organization that struggle with this Transformation may experience the following:<\/p>\n