{"id":5484,"date":"2019-09-13T05:37:49","date_gmt":"2019-09-13T10:37:49","guid":{"rendered":"http:\/\/flevy.com\/blog\/?p=5484"},"modified":"2019-09-11T18:41:18","modified_gmt":"2019-09-11T23:41:18","slug":"3-e-commerce-growth-strategies-that-will-shape-the-future-of-your-business","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/3-e-commerce-growth-strategies-that-will-shape-the-future-of-your-business\/","title":{"rendered":"3 E-Commerce Growth Strategies That Will Shape the Future of Your Business"},"content":{"rendered":"

\"\"The landscape of e-commerce is one that is always changing, and as an e-commerce business owner, that can be a mixture of being scary but also exciting at the same time. These changes that occur can be very beneficial to your business and they can also be quite the challenge that\u2019s hard for your business to overcome but either way you look at it, you\u2019re going to have to adapt to the changes if you want your business to grow.<\/p>\n

The Numbers Don\u2019t Lie…<\/h2>\n

Because this industry is growing at a rapid pace, there\u2019s no better time than now to learn more about buying and registering domain names<\/a><\/u> to go on and get your online business started. Why is that? Because global e-commerce sales are expected to reach a whopping $4.9 trillion by the year 2021! Not only that but e-commerce sales have increased so much in the retail market that in the year 2021, it\u2019s expected to account for 17.5% of total sales globally.<\/p>\n

17.5% is still a very small percentage of global retail sales\u2026 so what does that mean for your business? That means that there is plenty of room for your business to get started \u201cwhile the gettin\u2019 is still good.\u201d So in order for your e-commerce growth strategies to be successful, you have to base them on how customers shop, how well they respond to certain technologies that businesses present, and what type of products they\u2019re buying.<\/p>\n

Ideally, you need to stand out from your competitors because there are millions of business-minded people out there just like you trying to raise that 17.5% just like you are. So if you want to start your e-commerce business and you want it to grow, now is the time to do it. If you implement these strategies to your e-commerce site, it\u2019s going to put you at a greater advantage of experiencing growth by leaps and bounds<\/a><\/u>.<\/p>\n

Interactive Product Visualization<\/h2>\n

There used to be a time where in order for you to see how something looked in your home or how an article of clothing looked on you, you had to physically go into a store\u2026 that was the best way. It allowed you to see the product, touch the product, and even smell the product. Online shopping didn\u2019t and still doesn\u2019t allow customers that luxury\u2026 it\u2019s intangible, leaving customers with lots of guesswork.<\/p>\n

BUT the technology works\u2026 technology wasn\u2019t going to let intangibility be a problem with no solution for too long\u2026 thus came interactive product visualization. Now, this strategy still doesn\u2019t allow customers to physically touch or feel the products but it does help them to study the product in great detail, like a zoom feature, allowing customers to zoom in on certain features of a product to help customers understand a product even though they\u2019re not physically touching it.<\/p>\n

Product demo videos are also very helpful. In fact, one study reported that 52% of consumers stated that they felt more confident in buying certain products online when they have product videos to watch. Also, 3D experiences are becoming very popular among customers now. This allows customers to see what a piece of furniture looks like in their home without purchasing the product or what glasses will look like on your face without buying them.<\/p>\n

Every aspect of interactive product visualization will definitely boost customer engagement but it has the potential to substantially increase your conversion rates as well.<\/p>\n

E-Commerce Personalization<\/h2>\n

Personalization in the world of e-commerce is quickly coming from being something that businesses were just learning about to now, and the forthcoming years, becoming an e-commerce marketing standard. Long gone are the days of personalizing marketing efforts simply by acknowledging a customer\u2019s name\u2026 personalization has gotten way more sophisticated with its approaches.<\/p>\n

In the world of e-commerce, personalization is now about giving customers a unique and memorable shopping experience by offering them products based on analyzing certain aspects\u00a0 of the customer\u2019s personal information including, but not limited to:<\/p>\n