{"id":5368,"date":"2019-08-23T06:50:42","date_gmt":"2019-08-23T11:50:42","guid":{"rendered":"http:\/\/flevy.com\/blog\/?p=5368"},"modified":"2020-12-20T20:59:21","modified_gmt":"2020-12-21T01:59:21","slug":"when-the-need-to-counteract-power-differential-exist-use-consulting-workshop-series-focus-group","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/when-the-need-to-counteract-power-differential-exist-use-consulting-workshop-series-focus-group\/","title":{"rendered":"When the Need to Counteract Power Differential Exist: Use Consulting Workshop Series:  Focus Group"},"content":{"rendered":"<p>In today\u2019s business environment, management consulting firms must be ready to address client challenges and needs that will <img decoding=\"async\" class=\"alignright size-medium wp-image-5378\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/08\/Focus-group-pic-300x184.jpg\" alt=\"\" width=\"300\" height=\"184\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/08\/Focus-group-pic-300x184.jpg 300w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/08\/Focus-group-pic.jpg 714w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>transform their business by 10 or 100 times. Tools and methods must be scaled up to ensure applicability to the widest possible audience globally.<\/p>\n<p>The <a href=\"https:\/\/flevy.com\/browse\/flevypro\/consulting-workshop-series-overview-3865\">Consulting Workshop Series <\/a>provides a good understanding of the 10 Methods of conducting Workshops that are custom designed to fit specific workshop objectives. Different methods are developed for the purpose of providing organizations the most appropriate tool necessary to support organizations to achieve their strategic goals and targets.<\/p>\n<p>If it is the management\u2019s goal to allow participants to question each other and to elaborate upon their answers, then the <a href=\"https:\/\/flevy.com\/browse\/flevypro\/consulting-workshop-series-focus-group-3923\">Focus Group<\/a> is the perfect method to undertake.<\/p>\n<h2>Understanding the Focus Group as a Consulting Workshop Series Method<\/h2>\n<p><a href=\"https:\/\/flevy.com\/browse\/flevypro\/consulting-workshop-series-focus-group-3923\">Focus Group is a Consulting Workshop Method<\/a> that exposes different groups\u2019 opinions on an issue and why these are held. It is a planned discussion among a small group of 4 to 12 stakeholders facilitated by a skilled moderator. It aims to expose different groups\u2019 opinions on an issue and why they are held.<\/p>\n<p>Conducting <a href=\"https:\/\/flevy.com\/business-toolkit\/focus-interviewing-intv\">focus interviewing<\/a> is effective in obtaining information about various people\u2019s preferences ad values pertaining to a defined topic and why these are held by observing the structured discussion of an interactive group in a permissive, non-threatening environment.<\/p>\n<p>Its application cuts across various agenda. It can gauge the nature and intensity of stakeholders\u2019 concerns and values about issues. It can obtain a snapshot of public opinion when time constraints or finances do not allow a full review or survey. Likewise, whenever there are proposals, it can be used to get detailed reactions and input from a stakeholder or client group. Additional information or modification may be gathered to develop the proposal further. Informed decisions can, therefore, be made that can lead to achieving <a href=\"https:\/\/flevy.com\/operational-excellence\">operational excellence<\/a>.<\/p>\n<p>In an overall context, the Focus Group can be seen as a combination of a focused interview and a discussion group.<\/p>\n<h2>Starting a Focus Group in a Systematic Approach<\/h2>\n<p>Undertaking a Focus Group must be done in a systematic approach. While the method may be relatively simple, it is an effective tool in generating opinions in a more natural, social context.<\/p>\n<p><a href=\"https:\/\/flevy.com\/browse\/flevypro\/consulting-workshop-series-focus-group-3923\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-5379\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/08\/Focus-Group-1024x768.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/08\/Focus-Group.png 1024w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/08\/Focus-Group-300x225.png 300w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/08\/Focus-Group-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<ol>\n<li><strong>Pre-Focus Group Planning<\/strong>. This is most critical of the 3 phases as it sets the initial stages of planning the Focus Group. It is at this point where the direction and purpose of the Focus Group are determined and established. Sufficient time must be allocated for preparation and planning.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li><strong>Conducting of the Focus Group<\/strong>. Phase 2 is the main event \u2013 the Focus Group Discussion. It is in this phase wherein different groups\u2019 opinions are exposed on an issue and explained why these are held. For narrow topics, Focus Groups normally last for an hour or two. But when the discussion is more policy-oriented, it can be organized into multiple sessions with each session not exceeding two hours.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li>\u00a0<strong>Post-Focus Group<\/strong>. This is the final stage. The Post-Focus Group phase ensures that there is a proper analysis of results and that reports are properly developed. A most important element of the Post-Focus Group is the analysis. When the analysis is properly done, conclusive responses to topics raised can be done.<\/li>\n<\/ol>\n<h2>The Great Advantage<\/h2>\n<p>Is there a power differential existing within your organization? When the power differential between the participants and the decision-makers is great enough to discourage participation, the Focus Group is the best method to use.<\/p>\n<p>It provides the security of a peer group. Furthermore, the method is particularly useful when one is interested in complex motivations and actions to achieve <a href=\"https:\/\/flevy.com\/browse\/stream\/transformation\">business transformation<\/a>.<\/p>\n<p>Interested in gaining more understanding of the <a href=\"https:\/\/flevy.com\/browse\/flevypro\/consulting-workshop-series-focus-group-3923\">Consulting Workshop Series: Focus Group<\/a>? You can learn more and download an <a href=\"https:\/\/flevy.com\/browse\/flevypro\/consulting-workshop-series-focus-group-3923\">editable PowerPoint about <strong>Consulting Workshop Series: Focus Group<\/strong> here<\/a> on the <a href=\"https:\/\/flevy.com\/browse\">Flevy documents marketplace<\/a>.<\/p>\n<h2>Do You Find Value in This Framework?<\/h2>\n<p>You can download in-depth presentations on this and hundreds of similar business frameworks from the <a href=\"https:\/\/flevy.com\/pro\/library\">FlevyPro Library<\/a>. <a href=\"https:\/\/flevy.com\/pro\">FlevyPro<\/a> is trusted and utilized by 1000s of management consultants and corporate executives. Here&#8217;s what some have to say:<\/p>\n<blockquote><p>&#8220;My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today\u2019s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions. I strongly recommend FlevyPro to any consultant serious about success.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 Bill Branson, Founder at Strategic Business Architects<\/p>\n<\/blockquote>\n<blockquote><p>&#8220;As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 David Coloma, Consulting Area Manager at Cynertia Consulting<\/p>\n<\/blockquote>\n<blockquote><p>&#8220;As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant&#8217;s toolbox.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 Michael Duff, Managing Director at Change Strategy (UK)<\/p>\n<\/blockquote>\n<blockquote><p>&#8220;FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The quality of the decks available allows me to punch way above my weight \u2013 it&#8217;s like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 Roderick Cameron, Founding Partner at SGFE Ltd<\/p>\n<\/blockquote>\n<blockquote><p>&#8220;Several times a month, I browse FlevyPro for presentations relevant to the job challenge I have (I am a consultant). When the subject requires it, I explore further and buy from the Flevy Marketplace. On all occasions, I read them, analyze them. I take the most relevant and applicable ideas for my work; and, of course, all this translates to my and my clients&#8217; benefits.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 Omar Hern\u00e1n Montes Parra, CEO at Quantum SFE<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s business environment, management consulting firms must be ready to address client challenges and needs that will transform their business by 10 or 100 times. Tools and methods must be scaled up to ensure applicability to the widest possible audience globally. The Consulting Workshop Series provides a good understanding of the 10 Methods of&hellip;&nbsp;<a href=\"https:\/\/flevy.com\/blog\/when-the-need-to-counteract-power-differential-exist-use-consulting-workshop-series-focus-group\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">When the Need to Counteract Power Differential Exist: Use Consulting Workshop Series:  Focus Group<\/span><\/a><\/p>\n","protected":false},"author":111,"featured_media":5378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[408,85,81],"tags":[1535,1698,1787,1789,328],"class_list":["post-5368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-leadership","category-organization","category-strategy","tag-business-transformation","tag-consulting-workshop-series","tag-focus-group-is-a-consulting-workshop-method","tag-focus-interviewing","tag-operational-excellence"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/5368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=5368"}],"version-history":[{"count":9,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/5368\/revisions"}],"predecessor-version":[{"id":8095,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/5368\/revisions\/8095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/5378"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=5368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=5368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=5368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}