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A large majority of organizations rarely focus on gathering and utilizing customer-centric knowledge.\u00a0 So much so that they even introduce a product without having vital insights on the customer and their unmet needs, and they are often clueless about them.\u00a0 Consequently, many product development initiatives fall flat as managers struggle to filter and evaluate ideas.<\/p>\n
Most organizations, today, are developing initiatives around Customer Experience Strategy<\/a> and Customer Journey Mapping<\/a>.\u00a0\u00a0Customer-centric Organizations<\/a>, on the other hand, are deeply focused towards value creation for their customers.\u00a0 They understand the unique customer insights needed to make customer-centric decisions, are able to gather those customer insights, and are aware of the way to utilize the insights in creating value for their customers.\u00a0 By using customer insights, Customer-centric Organizations drive their product innovation success rate significantly higher than the industry average.<\/p>\n In order to develop this capability, organizations need to first utilize a customer-centric research process to gather the customer insights required to drive value creation.\u00a0 This is accomplished when:<\/p>\n Building a Customer-centric Culture of Innovation<\/a> warrants a methodical approach.\u00a0 A potent approach to building such a culture of innovation encompasses 3 key phases:<\/p>\n Let\u2019s take a deeper dive into the first phase of this process.<\/p>\n The first phase commences by organizing an intensive workshop for each cross-functional product team.\u00a0 It is typically a day-long session where the teams engage in a unique customer journey.\u00a0 They employ a \u201cjobs-to-be-done\u201d lens to analyze their market and identify valuable, qualitative customer insights needed to drive customer-centric decision making.\u00a0 The qualitative customer insights developed during the first phase serve as an indispensable, long-term guide in the journey to a customer-centric mindset.<\/p>\n During phase I, each product team is trained on customer-centric philosophy in a workshop settings.\u00a0 The workshop participants participate in qualitative research discussions designed to obtain critical customer information, and understand using fresh insights in making customer-centric business decisions in their market.\u00a0 Upon completion of the initial phase, the product team is able to develop a shared innovation vocabulary and gather customer insights to make customer-centric marketing and product development decisions.<\/p>\n Interested in learning about the third phase of the approach to Customer-centric Culture of Innovation<\/a>?\u00a0 You can download an editable PowerPoint on Customer-centric Culture of Innovation<\/strong> here<\/u><\/a> on the Flevy documents marketplace<\/a>.<\/p>\n You can download in-depth presentations on this and hundreds of similar business frameworks from the FlevyPro Library<\/a>. FlevyPro<\/a> is trusted and utilized by 1000s of management consultants and corporate executives. Here’s what some have to say:<\/p>\n “My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today\u2019s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions. I strongly recommend FlevyPro to any consultant serious about success.”<\/p>\n \u2013 Bill Branson, Founder at Strategic Business Architects<\/p>\n<\/blockquote>\n “As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value.”<\/p>\n \u2013 David Coloma, Consulting Area Manager at Cynertia Consulting<\/p>\n<\/blockquote>\n “As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant’s toolbox.”<\/p>\n \u2013 Michael Duff, Managing Director at Change Strategy (UK)<\/p>\n<\/blockquote>\n “FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The quality of the decks available allows me to punch way above my weight \u2013 it’s like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead.”<\/p>\n \u2013 Roderick Cameron, Founding Partner at SGFE Ltd<\/p>\n<\/blockquote>\n “Several times a month, I browse FlevyPro for presentations relevant to the job challenge I have (I am a consultant). When the subject requires it, I explore further and buy from the Flevy Marketplace. On all occasions, I read them, analyze them. I take the most relevant and applicable ideas for my work; and, of course, all this translates to my and my clients’ benefits.”<\/p>\n \u2013 Omar Hern\u00e1n Montes Parra, CEO at Quantum SFE<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":" A large majority of organizations rarely focus on gathering and utilizing customer-centric knowledge.\u00a0 So much so that they even introduce a product without having vital insights on the customer and their unmet needs, and they are often clueless about them.\u00a0 Consequently, many product development initiatives fall flat as managers struggle to filter and evaluate ideas.… The Secret to Success in the Digital Age: Building a Customer-Centric Culture of Innovation<\/span><\/a><\/p>\n","protected":false},"author":110,"featured_media":5150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[81],"tags":[1653,1652,2,1656,1654,1655],"class_list":["post-5099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-customer-insights","tag-customer-centric-culture","tag-innovation","tag-product-development-decisions","tag-qualitative-insights","tag-quantitative-insights"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/5099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=5099"}],"version-history":[{"count":10,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/5099\/revisions"}],"predecessor-version":[{"id":7889,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/5099\/revisions\/7889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/5150"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=5099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=5099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=5099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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<\/a><\/p>\nQualitative Insights: Apply Customer-Centric Fundamentals<\/strong><\/h2>\n
Do You Find Value in This Framework?<\/h2>\n