{"id":4832,"date":"2019-05-03T04:22:41","date_gmt":"2019-05-03T09:22:41","guid":{"rendered":"http:\/\/flevy.com\/blog\/?p=4832"},"modified":"2020-12-20T22:17:11","modified_gmt":"2020-12-21T03:17:11","slug":"keeping-family-committed-the-family-business-5-dimensions-of-activity","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/keeping-family-committed-the-family-business-5-dimensions-of-activity\/","title":{"rendered":"Keeping Family Committed: The Family Business 5 Dimensions of Activity"},"content":{"rendered":"<p>Family businesses are an overlooked form of ownership. Yet, they are all around us. One-third of companies in the S&amp;P 500 index <img decoding=\"async\" class=\"alignright wp-image-4861 \" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/04\/pic-1-Family-Business-5-Dimensions-300x199.jpg\" alt=\"\" width=\"346\" height=\"230\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/04\/pic-1-Family-Business-5-Dimensions-300x199.jpg 300w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/04\/pic-1-Family-Business-5-Dimensions-768x509.jpg 768w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/04\/pic-1-Family-Business-5-Dimensions-1024x678.jpg 1024w\" sizes=\"(max-width: 346px) 100vw, 346px\" \/>and 40% of the 250 largest companies in France and Germany are defined as a family business. A <a href=\"https:\/\/flevy.com\/business-toolkit\/family-business\">family business<\/a> means that a family owns a significant share and can influence important decisions.<\/p>\n<p>As family businesses expand their entrepreneurial beginnings, unique performance and governance challenges are encountered. The generations that follow the founder may insist on running the company even if they are not suited for the job. And as the number of family shareholders increases exponentially generation by generation, the commitment to carry on as owners cannot be taken for granted. Less than 30% of family businesses survive into the 3rd generation of family ownership.<\/p>\n<p>Almost all companies start out as family businesses but only those that master the challenges intrinsic to this form of ownership endure and prosper over the generations. To be successful as both the company and the family grow, a family business must achieve strong business performance. This is achieved by putting in place the<a href=\"https:\/\/flevy.com\/browse\/flevypro\/family-business-5-dimensions-of-activity-3755\"> 5 Dimensions of Activity<\/a> together and in synchrony.<\/p>\n<h2>The 5 Dimensions of Activity<\/h2>\n<p><a href=\"https:\/\/flevy.com\/browse\/flevypro\/family-business-5-dimensions-of-activity-3755\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-4862\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/04\/slide-1-Family-Business-5-Dimensions-1024x768.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/04\/slide-1-Family-Business-5-Dimensions.png 1024w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/04\/slide-1-Family-Business-5-Dimensions-300x225.png 300w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/04\/slide-1-Family-Business-5-Dimensions-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<ol>\n<li><strong>Family<\/strong><br \/>\nThe Family is at the very core of the family business and its sustainability. There should be harmonious relations within the family and an understanding of how it should involve with the business.<\/li>\n<li><strong>Ownership<\/strong><br \/>\nOwnership is maintaining family control while providing fresh capital for business. There should be an ownership structure that provides sufficient capital for growth while allowing the family to control the key part of the business.<\/li>\n<li><strong>Governance<\/strong><br \/>\nClear rules and guidelines in Governance serve as an anchor to enabling family businesses to get on with business strategies. There should be strong governance of the company and a dynamic business portfolio.<\/li>\n<li><strong>Wealth Management<\/strong><br \/>\nBeyond the core holding, families need strong capabilities for <a href=\"https:\/\/www.investopedia.com\/terms\/w\/wealthmanagement.asp\">managing wealth<\/a>. There should be professional management of the family\u2019s wealth.<\/li>\n<li><strong>Foundations<\/strong><br \/>\nCharity is an important element in keeping families committed to the business. <a href=\"https:\/\/www.charitywatch.org\/top-rated-charities\">Charitable foundations<\/a> promote family values across generations.<\/li>\n<\/ol>\n<h2>Learning the Ropes in Sustaining Family Business<\/h2>\n<p>Keeping family members committed requires putting in place the 5 Dimensions of Activity. Each dimension carries within itself a sustaining mechanism and an approach on how to manage each dimension. The sustaining mechanisms and approach to management are 2 critical elements in which each dimension is anchored on. Application of each dimension without the 2 elements is like a sail without an anchor. It remains unstable and without direction.<\/p>\n<p>Let us take a purview of the First Dimension: The Family.<\/p>\n<p>The Family is the very core of the family business and its sustainability. There must be a harmonious relationship and a good understanding of how it should involve itself in business.<\/p>\n<p>A sustaining mechanism that should be put in place is the establishment of oral and written agreements that address issues and permeating the ethos of ownership. This creates a strong sense of purpose that contributes to the sustainability of the family business.<\/p>\n<p>Supporting the Family is best approached using the meritocratic <a href=\"https:\/\/flevy.com\/business-toolkit\/leadership\">leadership<\/a> where leadership is by able and talented persons. There should be an owners\u2019 board that represents the family and approves the appointment and an advisory council that provides strategic guidance to the board.<\/p>\n<p>Companies should have a good understanding of the sustaining mechanisms and the approaches to management that is most suitable for each dimension. Making this an integral part of the family business ensures the continuous commitment of each and every member to the goal and purpose of the family business.<\/p>\n<p>Interested in gaining more understanding of all\u00a0<a href=\"https:\/\/flevy.com\/browse\/flevypro\/family-business-5-dimensions-of-activity-3755\">5 Dimensions of Family Business Activity<\/a>? You can learn more and download an <a href=\"https:\/\/flevy.com\/browse\/flevypro\/family-business-5-dimensions-of-activity-3755\">editable PowerPoint about <strong>Family Business: 5 Dimensions of Activity<\/strong> here <\/a>on the <a href=\"https:\/\/flevy.com\/browse\">Flevy documents marketplace<\/a>.<\/p>\n<h2>Do You Find Value in This Framework?<\/h2>\n<p>You can download in-depth presentations on this and hundreds of similar business frameworks from the <a href=\"https:\/\/flevy.com\/pro\/library\">FlevyPro Library<\/a>. <a href=\"https:\/\/flevy.com\/pro\">FlevyPro<\/a> is trusted and utilized by 1000s of management consultants and corporate executives. Here&#8217;s what some have to say:<\/p>\n<blockquote><p>&#8220;My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today\u2019s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions. I strongly recommend FlevyPro to any consultant serious about success.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 Bill Branson, Founder at Strategic Business Architects<\/p>\n<\/blockquote>\n<blockquote><p>&#8220;As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 David Coloma, Consulting Area Manager at Cynertia Consulting<\/p>\n<\/blockquote>\n<blockquote><p>&#8220;As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant&#8217;s toolbox.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 Michael Duff, Managing Director at Change Strategy (UK)<\/p>\n<\/blockquote>\n<blockquote><p>&#8220;FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The quality of the decks available allows me to punch way above my weight \u2013 it&#8217;s like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 Roderick Cameron, Founding Partner at SGFE Ltd<\/p>\n<\/blockquote>\n<blockquote><p>&#8220;Several times a month, I browse FlevyPro for presentations relevant to the job challenge I have (I am a consultant). When the subject requires it, I explore further and buy from the Flevy Marketplace. On all occasions, I read them, analyze them. I take the most relevant and applicable ideas for my work; and, of course, all this translates to my and my clients&#8217; benefits.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 Omar Hern\u00e1n Montes Parra, CEO at Quantum SFE<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Family businesses are an overlooked form of ownership. Yet, they are all around us. One-third of companies in the S&amp;P 500 index and 40% of the 250 largest companies in France and Germany are defined as a family business. A family business means that a family owns a significant share and can influence important decisions.&hellip;&nbsp;<a href=\"https:\/\/flevy.com\/blog\/keeping-family-committed-the-family-business-5-dimensions-of-activity\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">Keeping Family Committed: The Family Business 5 Dimensions of Activity<\/span><\/a><\/p>\n","protected":false},"author":111,"featured_media":4861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[408,82],"tags":[740],"class_list":["post-4832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-leadership","category-operations","tag-family-business"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/4832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=4832"}],"version-history":[{"count":7,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/4832\/revisions"}],"predecessor-version":[{"id":8149,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/4832\/revisions\/8149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/4861"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=4832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=4832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=4832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}