{"id":4593,"date":"2019-03-25T07:01:41","date_gmt":"2019-03-25T12:01:41","guid":{"rendered":"http:\/\/flevy.com\/blog\/?p=4593"},"modified":"2020-12-20T22:47:34","modified_gmt":"2020-12-21T03:47:34","slug":"sharpening-your-edge-to-growth-the-10-principles-of-culture","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/sharpening-your-edge-to-growth-the-10-principles-of-culture\/","title":{"rendered":"Sharpening Your Edge to Growth: The 10 Principles of Culture"},"content":{"rendered":"<p>A company\u2019s cultural situation is challenging, multidimensional, and difficult to deal with. It constitutes a powerful set of emotional <img decoding=\"async\" class=\"alignright size-medium wp-image-4595\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/03\/10-Principles-of-Culture-300x196.jpg\" alt=\"\" width=\"300\" height=\"196\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/03\/10-Principles-of-Culture-300x196.jpg 300w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/03\/10-Principles-of-Culture-768x501.jpg 768w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/03\/10-Principles-of-Culture.jpg 893w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>resources. To a degree, culture can be compared to natural forces such as winds and tides. These elements are there in the background, sometimes unnoticed, sometimes obvious. Endowed with immense power, they can waylay plans and inhibit progress.<\/p>\n<p>Natural forces can\u2019t really be tamed or fundamentally altered. But if you respect them and understand how to make the most of them, they can become a source of energy and provide powerful assistance. This is the same as our company\u2019s culture. Hence, it is incumbent upon leaders to strive to get the most value out a company\u2019s culture.\u00a0 This can be done if we work with them and tap into their hidden powers.<\/p>\n<h2><strong>Understanding Corporate Culture<\/strong><\/h2>\n<p>What is culture? Culture is a self-sustaining pattern of behavior that determines how things are done.\u00a0 It is made of instinctive, repetitive habits and emotional responses that cannot be copied or easily pinned down.<\/p>\n<p>What is <a href=\"https:\/\/flevy.com\/business-toolkit\/corporate-culture\">Corporate Culture<\/a>? The Corporate Culture defines the very essence of a company.\u00a0 It is its basic personality and the essence of how its people interact and work. Corporate Culture is an elusively complex entity that survives and evolves through the gradual shifts in leadership strategy and other circumstances.<\/p>\n<p>It is what people feel, think, and believe and it is shaped by the way they go about their business. An organization\u2019s current culture contains several reservoirs of emotional energy and influence.\u00a0 When positive culture forces and strategic priorities are in sync, companies can draw energy from the way people feel.<\/p>\n<h2><strong>The 10 Principles of Culture<\/strong><\/h2>\n<p>Research shows that companies that use cultural catalyst will experience change that lasts.\u00a0 Understanding the <a href=\"https:\/\/flevy.com\/browse\/flevypro\/10-principles-of-culture-3697\">10 Principles of Culture<\/a> will increase the odds of financial and operational success.<\/p>\n<p><a href=\"https:\/\/flevy.com\/browse\/flevypro\/10-principles-of-culture-3697\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-4596\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/03\/slide-1-10-Principles-of-Culture-1024x768.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/03\/slide-1-10-Principles-of-Culture.png 1024w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/03\/slide-1-10-Principles-of-Culture-300x225.png 300w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2019\/03\/slide-1-10-Principles-of-Culture-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<ol>\n<li><strong>Work with the existing culture. <\/strong>Deeply embedded culture cannot be replaced with simple upgrades or major overhaul efforts. We need to understand existing cultures to allow leaders to get the most value out of company culture.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li><strong>Change behaviors to affect mindsets. <\/strong>Culture is much more a matter of doing than of saying. Changing mindsets by communicating values and putting them in glossy brochures just does not work.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li><strong>Focus on critical behaviors. <\/strong>Selecting people who strongly respond to new behaviors are likely to implement and spread the new culture.<\/li>\n<\/ol>\n<ol start=\"4\">\n<li><strong>Deploy informal leaders. <\/strong><a href=\"https:\/\/flevy.com\/business-toolkit\/leadership\">Leadership<\/a> is a natural attribute that is exercised and displayed informally without regard to title or position in the organizational chart. Identifying, engaging, and nurturing informal leaders allow companies to harness talents to further the company\u2019s transformation efforts.<\/li>\n<\/ol>\n<ol start=\"5\">\n<li><strong>Keep formal leaders accountable. <\/strong>The signaling of emotional commitment sets the tone for others to follow.<\/li>\n<\/ol>\n<ol start=\"6\">\n<li><strong>Link behaviors with business objectives. <\/strong>Understanding how behaviors link with individual work and business objectives is the starting point of change and acceptance among employees.<\/li>\n<\/ol>\n<ol start=\"7\">\n<li><strong>Demonstrate immediate impact. <\/strong>Today is the age of notoriously short attention span which also applies to organizational culture. There is a need to showcase the impact of cultural efforts as quickly as possible.<\/li>\n<\/ol>\n<ol start=\"8\">\n<li><strong>Take a cross-functional approach. <\/strong>Facilitating connections among groups to share learning and insights is a great step forward.<\/li>\n<\/ol>\n<ol start=\"9\">\n<li><strong>Align programs with behaviors. <\/strong>New cultural directions must match with existing ways of doing business.<\/li>\n<\/ol>\n<ol start=\"10\">\n<li><strong>Manage and maintain the culture over time. <\/strong>We need to be culture superstars. Culture superstars actively monitor, manage, and update cultural forces over time.<\/li>\n<\/ol>\n<p>A highly effective culture today may not be good enough for tomorrow. With the fast pace of business and its highly volatile environment, we need to manage and maintain the culture over time. Achieving this requires committed effort towards integrating the 10 Principles of Culture in our company and the Corporate Culture that we hope to achieve.<\/p>\n<p>Interested in gaining more understanding of <a href=\"https:\/\/flevy.com\/browse\/flevypro\/10-principles-of-culture-3697\">10 Principles of Culture<\/a>? You can learn more and download an <a href=\"https:\/\/flevy.com\/browse\/flevypro\/10-principles-of-culture-3697\"><u>editable PowerPoint about <strong>10 Principles of Culture<\/strong> here<\/u> <\/a>on the <u><a href=\"https:\/\/flevy.com\/browse\">Flevy documents marketplace<\/a><\/u>.<\/p>\n<h2>Do You Find Value in This Framework?<\/h2>\n<p>You can download in-depth presentations on this and hundreds of similar business frameworks from the <a href=\"https:\/\/flevy.com\/pro\/library\">FlevyPro Library<\/a>. <a href=\"https:\/\/flevy.com\/pro\">FlevyPro<\/a> is trusted and utilized by 1000s of management consultants and corporate executives. Here&#8217;s what some have to say:<\/p>\n<blockquote><p>&#8220;My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today\u2019s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions. I strongly recommend FlevyPro to any consultant serious about success.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 Bill Branson, Founder at Strategic Business Architects<\/p>\n<\/blockquote>\n<blockquote><p>&#8220;As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 David Coloma, Consulting Area Manager at Cynertia Consulting<\/p>\n<\/blockquote>\n<blockquote><p>&#8220;As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant&#8217;s toolbox.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 Michael Duff, Managing Director at Change Strategy (UK)<\/p>\n<\/blockquote>\n<blockquote><p>&#8220;FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The quality of the decks available allows me to punch way above my weight \u2013 it&#8217;s like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 Roderick Cameron, Founding Partner at SGFE Ltd<\/p>\n<\/blockquote>\n<blockquote><p>&#8220;Several times a month, I browse FlevyPro for presentations relevant to the job challenge I have (I am a consultant). When the subject requires it, I explore further and buy from the Flevy Marketplace. On all occasions, I read them, analyze them. I take the most relevant and applicable ideas for my work; and, of course, all this translates to my and my clients&#8217; benefits.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 Omar Hern\u00e1n Montes Parra, CEO at Quantum SFE<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>A company\u2019s cultural situation is challenging, multidimensional, and difficult to deal with. It constitutes a powerful set of emotional resources. To a degree, culture can be compared to natural forces such as winds and tides. These elements are there in the background, sometimes unnoticed, sometimes obvious. Endowed with immense power, they can waylay plans and&hellip;&nbsp;<a href=\"https:\/\/flevy.com\/blog\/sharpening-your-edge-to-growth-the-10-principles-of-culture\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">Sharpening Your Edge to Growth: The 10 Principles of Culture<\/span><\/a><\/p>\n","protected":false},"author":111,"featured_media":4595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[408,85],"tags":[1511,470],"class_list":["post-4593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-leadership","category-organization","tag-10-principles-of-culture","tag-corporate-culture"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/4593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=4593"}],"version-history":[{"count":8,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/4593\/revisions"}],"predecessor-version":[{"id":8173,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/4593\/revisions\/8173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/4595"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=4593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=4593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=4593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}