{"id":3794,"date":"2018-08-27T07:21:43","date_gmt":"2018-08-27T12:21:43","guid":{"rendered":"http:\/\/flevy.com\/blog\/?p=3794"},"modified":"2020-12-21T20:51:29","modified_gmt":"2020-12-22T01:51:29","slug":"conquering-competition-by-storm-master-the-6-core-skills-of-the-social-leader","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/conquering-competition-by-storm-master-the-6-core-skills-of-the-social-leader\/","title":{"rendered":"Conquering Competition by Storm: Master the 6 Core Skills of the Social Leader"},"content":{"rendered":"<p>Social Media has taken business with a strong hand of thunder. Companies are now recognizing Social Media as a disruptive force that <img decoding=\"async\" class=\"alignright wp-image-3797 size-medium\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2018\/08\/pexel-picture-for-6-social-leaders-300x197.jpg\" alt=\"pexel picture for 6 social leaders\" width=\"300\" height=\"197\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2018\/08\/pexel-picture-for-6-social-leaders-300x197.jpg 300w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2018\/08\/pexel-picture-for-6-social-leaders.jpg 356w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>gathers strength rather than attenuate. In fact, having a good grasp of\u00a0<a href=\"https:\/\/flevy.com\/browse\/flevypro\/6-core-skills-of-the-social-leader-3379\"><strong>Organizational Social Media Literacy<\/strong><\/a> has become a company\u2019s source of competitive advantage.<\/p>\n<p>Social Media literacy is not yet an element of leadership competency models or performance reviews. Yet, companies who have developed a critical mass of leaders who have mastered the 6 dimensions of Organizational Media Literacy are seeing a brighter future. They are more creative, innovative, and agile. Their degree of global integration is higher. Today, this has critically become important for business when faced with a highly volatile and disruptive business dynamics.<\/p>\n<p>The transformational power of Social Media has opened great business opportunities and interconnectivity. However, on the other end are great risks companies must face. These risks must be properly mitigated. Achieving this would require a new type of leader.<\/p>\n<h2>The Birth of a New Type of Leader<\/h2>\n<p>The dynamics of Social Media has amplified the need for qualities that are necessary to become an effective leader.<\/p>\n<ul>\n<li>The ability to undertake strategic creativity<\/li>\n<li>The ability to facilitate authentic communication<\/li>\n<li>The ability to deal with the corporation\u2019s social and political dynamics<\/li>\n<li>The ability to design an agile and responsive organization<\/li>\n<\/ul>\n<p>With the advent of Social Media, these new traits have been boosted with new dimensions.<\/p>\n<ul>\n<li>The ability to create compelling, engaging multimedia content<\/li>\n<li>\u00a0The ability to excel at co-creation and collaboration which are the currencies of the Social Media world<\/li>\n<li>\u00a0The ability to understand the nature of different Social Media tools and unruly forces they can unleash<\/li>\n<\/ul>\n<p>Today\u2019s leader must also need to be a good <a href=\"https:\/\/flevy.com\/browse\/flevypro\/6-core-skills-of-the-social-leader-3379\">Social Media Leader<\/a> to be effective. He or she must have an operative handle of the different facets of Social Media.<\/p>\n<h2><strong>What is Organizational Media Literacy?<\/strong><\/h2>\n<p>Organizational Media Literacy is the interplay of leadership skills and related organizational design principles. Organizational Media Literacy is defined along 6 Dimensions that are independent and feed on one another.<\/p>\n<p>The <a href=\"https:\/\/flevy.com\/browse\/flevypro\/6-core-skills-of-the-social-leader-3379\">6 Dimensions of Social Media Literacy<\/a> outlines the critical capabilities that leaders must master to capitalize the full potential of Social Media.<\/p>\n<h2><strong> The 6 Dimensions of Social Media Literacy<\/strong><\/h2>\n<p>Having the 6-dimensional set of skills and organizational capabilities can enable leaders to create an enterprise level of media literacy.<\/p>\n<p><a href=\"https:\/\/flevy.com\/browse\/flevypro\/6-core-skills-of-the-social-leader-3379\"><img decoding=\"async\" class=\"aligncenter wp-image-3798 size-full\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2018\/08\/1st-slide-6-core-skills-of-social-leaders.jpg\" alt=\"1st slide 6 core skills of social leaders\" width=\"715\" height=\"538\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2018\/08\/1st-slide-6-core-skills-of-social-leaders.jpg 715w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2018\/08\/1st-slide-6-core-skills-of-social-leaders-300x225.jpg 300w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/a><\/p>\n<p><b>The Leader as Producer<\/b><\/p>\n<p>As Producer, the Leader must create compelling content. As Producer, the Social Media Leader must develop creative competencies such as authenticity, storytelling, and artistic vision. Technical skills must be honed especially in video production.<\/p>\n<p><strong> The Leader as Distributor<\/strong><\/p>\n<p>As Distributor, the Leader must leverage dissemination dynamics. As Distributor, the Social Media Leader must understand cross-platform dynamics and what causes messages to go viral. The capability to build and sustain a body of social followers has become essentially important.<\/p>\n<p><strong> The Leader as Recipient<\/strong><\/p>\n<p>As Recipient, the Leader must manage communication overflow. As Recipient, the Social Media Leader must be able to create resonance via selective replies and linking. Essentially, he or she must be able to make sense of the noise through intelligent filtering.<\/p>\n<p>In today\u2019s Social Media realm, greater demands are put on executives. With information getting shared within seconds, correspondingly response is expected also within seconds.<\/p>\n<p><strong> The Leader as Adviser and Orchestrator<\/strong><\/p>\n<p>As Adviser and Orchestrator, the Leader must drive strategic Social Media utilization. As Adviser and Orchestrator, the Social Media Leader must be able to enable and support a 360-degree environment in Social Media usage. The ability to coordinate and channel activities within span of control has become essential.<\/p>\n<p><strong> The Leader as Architect<\/strong><\/p>\n<p>As Architect, the Leader must create an enabling organizational infrastructure. As Architect, the Social Media leader must be able to balance vertical accountability and horizontal collaboration. Leveraging Social Media for key business functions has come to a fore.<\/p>\n<p><strong> The Leader as Analyst<\/strong><\/p>\n<p>As Analyst, the Leader must stay ahead of the curve. As Analyst the Social Media Leader must monitor dynamics of Social Media industry. Understanding cultural and behavioral impact is a strength that needs to be build.<\/p>\n<p>The next generation of connectivity&#8211;the <a href=\"https:\/\/flevy.com\/business-toolkit\/internet-of-things\">Internet of Things (IoT)<\/a>&#8211;will link together appliances, cars and all kinds of objects. By 2020, there will be about 50 billion connected devices. This transformation will open a lot of new opportunities. Being responsive is to be prepared. Social Media Leaders must start setting up the fundamentals for creating an agile, responsive organization.<\/p>\n<p>Interested in gaining more understanding on Organizational Social Media Literacy? You can learn more and download an <a href=\"https:\/\/flevy.com\/browse\/flevypro\/6-core-skills-of-the-social-leader-3379\">editable PowerPoint about <strong>6 Core Skills of the Social Leader<\/strong> here<\/a> on the Flevy documents marketplace.<\/p>\n<h2>Do You Find Value in This Framework?<\/h2>\n<p>You can download in-depth presentations on this and hundreds of similar business frameworks from the <a href=\"https:\/\/flevy.com\/pro\/library\">FlevyPro Library<\/a>. <a href=\"https:\/\/flevy.com\/pro\">FlevyPro<\/a> is trusted and utilized by 1000s of management consultants and corporate executives. Here&#8217;s what some have to say:<\/p>\n<blockquote><p>&#8220;My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today\u2019s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions. I strongly recommend FlevyPro to any consultant serious about success.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 Bill Branson, Founder at Strategic Business Architects<\/p>\n<\/blockquote>\n<blockquote><p>&#8220;As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 David Coloma, Consulting Area Manager at Cynertia Consulting<\/p>\n<\/blockquote>\n<blockquote><p>&#8220;As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant&#8217;s toolbox.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 Michael Duff, Managing Director at Change Strategy (UK)<\/p>\n<\/blockquote>\n<blockquote><p>&#8220;FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The quality of the decks available allows me to punch way above my weight \u2013 it&#8217;s like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 Roderick Cameron, Founding Partner at SGFE Ltd<\/p>\n<\/blockquote>\n<blockquote><p>&#8220;Several times a month, I browse FlevyPro for presentations relevant to the job challenge I have (I am a consultant). When the subject requires it, I explore further and buy from the Flevy Marketplace. On all occasions, I read them, analyze them. I take the most relevant and applicable ideas for my work; and, of course, all this translates to my and my clients&#8217; benefits.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 Omar Hern\u00e1n Montes Parra, CEO at Quantum SFE<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Social Media has taken business with a strong hand of thunder. Companies are now recognizing Social Media as a disruptive force that gathers strength rather than attenuate. In fact, having a good grasp of\u00a0Organizational Social Media Literacy has become a company\u2019s source of competitive advantage. Social Media literacy is not yet an element of leadership&hellip;&nbsp;<a href=\"https:\/\/flevy.com\/blog\/conquering-competition-by-storm-master-the-6-core-skills-of-the-social-leader\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">Conquering Competition by Storm: Master the 6 Core Skills of the Social Leader<\/span><\/a><\/p>\n","protected":false},"author":111,"featured_media":3797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[408,81],"tags":[106,182,1271],"class_list":["post-3794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-leadership","category-strategy","tag-leadership","tag-social-media","tag-social-media-literacy"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/3794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=3794"}],"version-history":[{"count":9,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/3794\/revisions"}],"predecessor-version":[{"id":8271,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/3794\/revisions\/8271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/3797"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=3794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=3794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=3794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}