{"id":3654,"date":"2018-07-27T08:07:42","date_gmt":"2018-07-27T13:07:42","guid":{"rendered":"http:\/\/flevy.com\/blog\/?p=3654"},"modified":"2020-12-19T21:08:26","modified_gmt":"2020-12-20T02:08:26","slug":"adkar-change-management-model","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/adkar-change-management-model\/","title":{"rendered":"Are You Familiar with the ADKAR Change Management Model?"},"content":{"rendered":"<p style=\"text-align: left;\"><img decoding=\"async\" class=\"alignright size-medium wp-image-3659\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2018\/07\/adkar_leaves-300x213.jpg\" alt=\"adkar_leaves\" width=\"300\" height=\"213\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2018\/07\/adkar_leaves-300x213.jpg 300w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2018\/07\/adkar_leaves-1024x729.jpg 1024w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2018\/07\/adkar_leaves.jpg 1429w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: left;\">Not many people have heard about the ADKAR MODEL!<\/p>\n<p>Developed by Jeff Hiatt\u2014the Founder of Prosci (a Change Management research and advisory)\u2014the <a href=\"https:\/\/flevy.com\/browse\/flevypro\/adkar-change-management-model-2996\">ADKAR Change Management Model<\/a> is a potent tool for professionals and leaders responsible to manage and sustain successful change. ADKAR stands for 5 sequential building blocks that are essential to drive successful change at both the people as well as the business dimension:<\/p>\n<ul>\n<li><strong>Awareness:<\/strong> All employees must be aware of the business reasons for change.<\/li>\n<li><strong>Desire:<\/strong> All stakeholders should have the desire to participate and fully support change.<\/li>\n<li><strong>Knowledge:<\/strong> All stakeholders should have a thorough understanding of the change process and its ultimate objectives.<\/li>\n<li><strong>Ability:<\/strong> All people should have the ability to realize and implement change on a daily basis at the required performance level.<\/li>\n<li><strong>Reinforcement:<\/strong> Reinforcement to sustain change makes it clear for all employees that there is no turning back.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/flevy.com\/browse\/flevypro\/adkar-change-management-model-2996\"><img decoding=\"async\" class=\"alignnone wp-image-3665 size-full\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2018\/07\/ADKAR-Building-Blocks1.png\" alt=\"ADKAR - Building Blocks\" width=\"718\" height=\"540\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2018\/07\/ADKAR-Building-Blocks1.png 718w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2018\/07\/ADKAR-Building-Blocks1-300x225.png 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/flevy.com\/browse\/stream\/transformation\">Transformation<\/a> initiatives\u2014Mergers, acquisitions, spin-offs, and the like\u2014are always challenging to manage due to reluctance from people (employees, managers, and executives) in embracing the new state, program or behavior.\u00a0 Administering change at the personal or organizational level necessitates innovative approaches to facilitate trouble-free transition to the desired state. \u00a0 The ADKAR Change Management Model is a simple tool where each step of the model outlines a successful journey through change and aligns with specific activities associated with leading change.\u00a0 The model is useful to implement even in situations where an existing transformation initiative is not gaining traction, to identify gaps within the process, and to highlight areas needing focused corrective action to improve change success. To effectively enforce change, an enterprise needs to work on two dimensions:<\/p>\n<ul>\n<li><strong>The Organization<\/strong><\/li>\n<li><strong>The People<\/strong><\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/flevy.com\/browse\/flevypro\/adkar-change-management-model-2996\"><img decoding=\"async\" class=\"alignnone wp-image-3664 size-full\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2018\/07\/ADKAR-Dimensions1.png\" alt=\"ADKAR - Dimensions\" width=\"718\" height=\"538\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2018\/07\/ADKAR-Dimensions1.png 718w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2018\/07\/ADKAR-Dimensions1-300x224.png 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/a><\/strong><\/p>\n<p>For\u00a0the change to be fruitful, it has to take place concurrently at both the dimensions.\u00a0 To successfully implement the ADKAR model, it is critical to understand all the factors impacting a change initiative and its success. Let\u2019s take a deeper look at each of the change dimensions.<\/p>\n<h2><strong>The Organization Dimension<\/strong><\/h2>\n<p>At the organizational level, the structured approach provided by the ADKAR Change Management Model permits leaders and teams to focus their activities on what will drive individual change and achieve organizational results. The organizational dimension is described by concrete attributes of projects or the default sequential steps required to implement a new solution:<\/p>\n<ul>\n<li>Determine a business need \/ opportunity<\/li>\n<li>Identify the project scope and objectives<\/li>\n<li>Design the business solution<\/li>\n<li>Develop new processes and systems<\/li>\n<li>Implement the solution into the organization<\/li>\n<\/ul>\n<h2><strong>The People Dimension<\/strong><\/h2>\n<p>Transformation cannot be realized alone by utilizing project management approaches or other best practices, facilitating change at the individual level helps embed it. The five key outcomes to be realized on the people side of ADKAR Change Management Model are:<\/p>\n<ul>\n<li><strong>Awareness<\/strong> of the need for change<\/li>\n<li><strong>Desire<\/strong> to participate and support the change<\/li>\n<li><strong>Knowledge<\/strong> of how to change<\/li>\n<li><strong>Ability<\/strong> to implement the change on a day-to-day basis<\/li>\n<li><strong>Reinforcement<\/strong> to keep the change in place<\/li>\n<\/ul>\n<p>An organization cannot be treated as a homogenous mass of people during implementation of the <a href=\"https:\/\/flevy.com\/browse\/flevypro\/adkar-change-management-model-2996\">ADKAR Model<\/a>, since individuals\u2019 capabilities and pace to learn vary dramatically. The sustainability of the transformation initiatives should be periodically analyzed, alongside recognition and rewards for those employees who embrace change. Reinforcement in the form of more training or coaching can help in preventing employees to revert to their old habits and adopting new processes.<\/p>\n<p>Interested in gaining more understanding on how to implement the ADKAR Change Management Model? You can learn more and download an editable PowerPoint about the <a href=\"https:\/\/flevy.com\/browse\/flevypro\/adkar-change-management-model-2996\">ADKAR Change model here on the Flevy<\/a> documents marketplace.<\/p>\n<h2>Do You Find Value in This Framework?<\/h2>\n<p>You can download in-depth presentations on this and hundreds of similar business frameworks from the <a href=\"https:\/\/flevy.com\/pro\/library\">FlevyPro Library<\/a>. <a href=\"https:\/\/flevy.com\/pro\">FlevyPro<\/a> is trusted and utilized by 1000s of management consultants and corporate executives. 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For us, it is an invaluable resource to increase our impact and value.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 David Coloma, Consulting Area Manager at Cynertia Consulting<\/p>\n<\/blockquote>\n<blockquote><p>&#8220;As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant&#8217;s toolbox.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 Michael Duff, Managing Director at Change Strategy (UK)<\/p>\n<\/blockquote>\n<blockquote><p>&#8220;FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The quality of the decks available allows me to punch way above my weight \u2013 it&#8217;s like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 Roderick Cameron, Founding Partner at SGFE Ltd<\/p>\n<\/blockquote>\n<blockquote><p>&#8220;Several times a month, I browse FlevyPro for presentations relevant to the job challenge I have (I am a consultant). When the subject requires it, I explore further and buy from the Flevy Marketplace. On all occasions, I read them, analyze them. I take the most relevant and applicable ideas for my work; and, of course, all this translates to my and my clients&#8217; benefits.&#8221;<\/p>\n<p style=\"text-align: right;\">\u2013 Omar Hern\u00e1n Montes Parra, CEO at Quantum SFE<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Not many people have heard about the ADKAR MODEL! Developed by Jeff Hiatt\u2014the Founder of Prosci (a Change Management research and advisory)\u2014the ADKAR Change Management Model is a potent tool for professionals and leaders responsible to manage and sustain successful change. ADKAR stands for 5 sequential building blocks that are essential to drive successful change&hellip;&nbsp;<a href=\"https:\/\/flevy.com\/blog\/adkar-change-management-model\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">Are You Familiar with the ADKAR Change Management Model?<\/span><\/a><\/p>\n","protected":false},"author":110,"featured_media":3659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[85],"tags":[873,228,872],"class_list":["post-3654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-organization","tag-adkar","tag-change-management","tag-prosci"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/3654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=3654"}],"version-history":[{"count":13,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/3654\/revisions"}],"predecessor-version":[{"id":7961,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/3654\/revisions\/7961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/3659"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=3654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=3654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=3654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}