{"id":292,"date":"2013-04-09T21:39:52","date_gmt":"2013-04-10T02:39:52","guid":{"rendered":"http:\/\/flevy.com\/blog\/?p=292"},"modified":"2013-04-09T21:49:30","modified_gmt":"2013-04-10T02:49:30","slug":"the-economics-of-consulting-which-marketing-channels-work-best-infographic","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/the-economics-of-consulting-which-marketing-channels-work-best-infographic\/","title":{"rendered":"The Economics of Consulting &#8211; Which Marketing Channels Work Best? [INFOGRAPHIC]"},"content":{"rendered":"<p><a href=\"http:\/\/www.consulting-business.com\/marketing-for-consultants-survey-results-infographic.html\">Business Consulting Buzz<\/a> recently surveyed 10,000 independent consultants, asking them how they market their consulting services. \u00a0Interesting, insightful questions include:<\/p>\n<ul>\n<li><strong><span style=\"line-height: 13px;\">Which marketing channels have made you the most money?<\/span><\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>What is your annual income?<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>How much do you spend on marketing?<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>What is the average value of a new project?<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>What is the main reason you became an independent consultant?<\/strong><\/li>\n<\/ul>\n<p>See the infographic below for the survey results.<\/p>\n<p><a href=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2013\/04\/Marketing-for-Consultants-Survey-Results.gif\"><img decoding=\"async\" class=\"alignnone size-full wp-image-293\" alt=\"Marketing-for-Consultants-Survey-Results\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2013\/04\/Marketing-for-Consultants-Survey-Results.gif\" width=\"800\" height=\"2137\" \/><\/a><\/p>\n<p>Independent consultants often compete with large consulting firms. \u00a0In such a case, one major advantage large firms have is the collective business expertise and experience of thousands of consultants. \u00a0This knowledge often takes the form of business documents, which have been saved in the firm&#8217;s internal knowledge management repository.<\/p>\n<p><a href=\"https:\/\/flevy.com\">Flevy<\/a> evens the playing field. \u00a0 More and more independent consultants and boutique consultancies are downloading quality business documents from Flevy, which include the likes of <a href=\"https:\/\/flevy.com\/function\/Strategy-Marketing-and-Sales-strategy\">business strategy frameworks<\/a>, <a href=\"https:\/\/flevy.com\/function\/Operations-ops\">operations\/transformation frameworks<\/a>,\u00a0<a href=\"https:\/\/flevy.com\/function\/PowerPoint-Templates-ppt\">PowerPoint templates<\/a>, <a href=\"https:\/\/flevy.com\/browse\/filetype\/Excel\">financial models<\/a>, and more. \u00a0Here are Flevy&#8217;s <a href=\"https:\/\/flevy.com\/browse\">most popular business documents<\/a>.<\/p>\n<div class=\"aside\"><strong>Consultants Seeking Passive Income<\/strong><br \/>\nSimilarly, many boutique firms and independent consultants are uploading their documents to Flevy, as a way to supplement their incomes. \u00a0Flevy provides a fairly easy way to monetize otherwise idle documents, transforming these documents into passive income streams. \u00a0You can <a href=\"https:\/\/flevy.com\/register\">register with Flevy here<\/a>\u00a0and begin listing business documents immediately.<\/div>\n<p>Original source of infographic found here:\u00a0\u00a0<a href=\"http:\/\/www.consulting-business.com\/marketing-for-consultants-survey-results-infographic.html\">http:\/\/www.consulting-business.com\/marketing-for-consultants-survey-results-infographic.html<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business Consulting Buzz recently surveyed 10,000 independent consultants, asking them how they market their consulting services. \u00a0Interesting, insightful questions include: Which marketing channels have made you the most money? What is your annual income? How much do you spend on marketing? What is the average value of a new project? What is the main reason&hellip;&nbsp;<a href=\"https:\/\/flevy.com\/blog\/the-economics-of-consulting-which-marketing-channels-work-best-infographic\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">The Economics of Consulting &#8211; Which Marketing Channels Work Best? [INFOGRAPHIC]<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[89,1],"tags":[121,78,118,119,120,117],"class_list":["post-292","post","type-post","status-publish","format-standard","hentry","category-flevy-news","category-general","tag-business-consulting-buzz","tag-consulting","tag-consulting-marketing","tag-independent-consultant","tag-independent-consulting","tag-management-consulting"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=292"}],"version-history":[{"count":5,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/292\/revisions"}],"predecessor-version":[{"id":295,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/292\/revisions\/295"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}