{"id":2788,"date":"2017-01-23T13:32:12","date_gmt":"2017-01-23T18:32:12","guid":{"rendered":"http:\/\/flevy.com\/blog\/?p=2788"},"modified":"2020-12-18T12:45:50","modified_gmt":"2020-12-18T17:45:50","slug":"what-is-a-strategy-map","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/what-is-a-strategy-map\/","title":{"rendered":"What Is a Strategy Map?"},"content":{"rendered":"<p>If you&#8217;re familiar with the strategic management framework <a href=\"https:\/\/flevy.com\/business-toolkit\/balanced-scorecard-bsc\">Balanced Scorecard<\/a>, you may have also come across the concept of a Strategy Map. \u00a0After all, a Strategy Map is a core element of the formulation of a Balanced Scorecard. \u00a0Both frameworks were developed by Robert Kaplan and David Norton.<\/p>\n<p>Wikipedia defines a Strategy Map as:<\/p>\n<blockquote><p>A diagram that is used to document the primary strategic goals being pursued by an organization or management team.<\/p><\/blockquote>\n<p>More specifically, a <a href=\"https:\/\/flevy.com\/browse\/flevypro\/strategy-map-2488\">Strategy Map<\/a> describes how our organization creates value \u00a0by connecting strategic objectives in explicitly cause-and-effect relationship with each other in the four Balanced Scorecard objectives:<\/p>\n<ul>\n<li>Financial<\/li>\n<li>Customer<\/li>\n<li>Processes<\/li>\n<li>Learning and Growth<\/li>\n<\/ul>\n<p>The diagram below captures how the Strategic Map (along with the Balanced Scorecard) fits within the full process of translation corporate\u00a0mission into strategic outcomes.<\/p>\n<p><a href=\"https:\/\/flevy.com\/browse\/flevypro\/strategy-map-2488\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2790\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2017\/01\/bsc_strategymap.png\" alt=\"bsc_strategymap\" width=\"1024\" height=\"768\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2017\/01\/bsc_strategymap.png 1024w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2017\/01\/bsc_strategymap-300x225.png 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Strategy Maps enable managers to capture their plans in an easy-to-read one-page visual.\u00a0 It also connects vision, strategy, and resources at all organization levels. \u00a0 A core feature of this framework is its emphasis on communication strategy to the whole workforce. \u00a0In fact, a Strategy Map can help tremendously in describing the strategy and to communicate the strategy among executives and to their employees.<\/p>\n<p>This slide below shows how a Strategy Map is structured and presented:<\/p>\n<p><a href=\"https:\/\/flevy.com\/browse\/flevypro\/strategy-map-2488\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2789\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2017\/01\/strategy_map.png\" alt=\"strategy_map\" width=\"1024\" height=\"768\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2017\/01\/strategy_map.png 1024w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2017\/01\/strategy_map-300x225.png 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>As we can see, the Strategy Map provides a visual to connect all of the following elements:<\/p>\n<ul>\n<li><a href=\"https:\/\/flevy.com\/business-toolkit\/shareholder-value\">Shareholder Value Creation<\/a><\/li>\n<li><a href=\"https:\/\/flevy.com\/business-toolkit\/customer-strategy\">Customer Management<\/a><\/li>\n<li><a href=\"https:\/\/flevy.com\/business-toolkit\/process-improvement-pi\">Process Management<\/a><\/li>\n<li><a href=\"https:\/\/flevy.com\/business-toolkit\/quality-management\">Quality Management<\/a><\/li>\n<li><a href=\"https:\/\/flevy.com\/browse\/flevypro\/core-competence-model-2487\">Core Competences<\/a><\/li>\n<li><a href=\"https:\/\/flevy.com\/business-toolkit\/innovation-management-inno\">Innovation Management<\/a><\/li>\n<li><a href=\"https:\/\/flevy.com\/business-toolkit\/human-resources-hr\">Human Resources<\/a><\/li>\n<li><a href=\"https:\/\/flevy.com\/business-toolkit\/information-technology\">Information Technology<\/a><\/li>\n<li><a href=\"https:\/\/flevy.com\/business-toolkit\/organizational-design\">Organizational Design<\/a><\/li>\n<li><a href=\"https:\/\/flevy.com\/business-toolkits\">Learning and Training<\/a><\/li>\n<\/ul>\n<div class=\"aside\"><strong>Are you a management consultant?<\/strong> \u00a0You can download this and hundreds of other <a href=\"https:\/\/flevy.com\/pro\/library\/frameworks\">consulting frameworks<\/a>\u00a0and <a href=\"https:\/\/flevy.com\/pro\/library\/consulting\">consulting training guides<\/a> from the FlevyPro library.<\/div>\n<p>You can learn more about Strategy Maps\u00a0and download an editable PowerPoint about the <a href=\"https:\/\/flevy.com\/browse\/flevypro\/strategy-map-2488\">Strategy Maps\u00a0here on the Flevy<\/a>\u00a0documents marketplace.<\/p>\n<h2>Do You Find Value in This Framework?<\/h2>\n<p>You can download in-depth presentations on this and hundreds of similar business frameworks from the\u00a0<a href=\"https:\/\/flevy.com\/pro\/library\">FlevyPro Library<\/a>.\u00a0<a href=\"https:\/\/flevy.com\/pro\">FlevyPro<\/a>\u00a0is trusted and utilized by 1000s of management consultants and corporate executives. Here\u2019s what some have to say:<\/p>\n<blockquote><p>\u201cMy FlevyPro subscription provides me with the most popular frameworks and decks in demand in today\u2019s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions. I strongly recommend FlevyPro to any consultant serious about success.\u201d<\/p>\n<p>\u2013 Bill Branson, Founder at Strategic Business Architects<\/p><\/blockquote>\n<blockquote><p>\u201cAs a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value.\u201d<\/p>\n<p>\u2013 David Coloma, Consulting Area Manager at Cynertia Consulting<\/p><\/blockquote>\n<blockquote><p>\u201cAs a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant\u2019s toolbox.\u201d<\/p>\n<p>\u2013 Michael Duff, Managing Director at Change Strategy (UK)<\/p><\/blockquote>\n<blockquote><p>\u201cFlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The quality of the decks available allows me to punch way above my weight \u2013 it\u2019s like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead.\u201d<\/p>\n<p>\u2013 Roderick Cameron, Founding Partner at SGFE Ltd<\/p><\/blockquote>\n<blockquote><p>\u201cSeveral times a month, I browse FlevyPro for presentations relevant to the job challenge I have (I am a consultant). When the subject requires it, I explore further and buy from the Flevy Marketplace. On all occasions, I read them, analyze them. I take the most relevant and applicable ideas for my work; and, of course, all this translates to my and my clients\u2019 benefits.\u201d<\/p>\n<p>\u2013 Omar Hern\u00e1n Montes Parra, CEO at Quantum SFE<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re familiar with the strategic management framework Balanced Scorecard, you may have also come across the concept of a Strategy Map. \u00a0After all, a Strategy Map is a core element of the formulation of a Balanced Scorecard. \u00a0Both frameworks were developed by Robert Kaplan and David Norton. Wikipedia defines a Strategy Map as: A&hellip;&nbsp;<a href=\"https:\/\/flevy.com\/blog\/what-is-a-strategy-map\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">What Is a Strategy Map?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[81],"tags":[126,28,77,1178],"class_list":["post-2788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-balanced-scorecard","tag-strategic-management","tag-strategy-development","tag-strategy-map"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/2788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=2788"}],"version-history":[{"count":4,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/2788\/revisions"}],"predecessor-version":[{"id":7753,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/2788\/revisions\/7753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/2789"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=2788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=2788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=2788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}