Are you an author on Flevy? \u00a0Here are some guiding principles to know and follow that will help you maximize your sales over the long term.<\/p>\n
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Know the Hierarchy of\u00a0File Types.<\/strong><\/p>\n PowerPoint > Excel > Word > PDF. \u00a0By far, the most popular file format purchased on Flevy is still PowerPoint. \u00a0Read this guide on Presentation Design<\/a> to optimize the look and feel of your\u00a0presentation for high sales.<\/p>\n <\/p>\n Whenever Possible, Upload an Editable Document.<\/strong><\/p>\n This is related to the previous guiding principle. \u00a0Whenever possible, upload a version of the document that can be edited (e.g. PowerPoint, Excel, or Word).<\/p>\n <\/p>\n Try to Upload More Documents.<\/strong><\/p>\n If you have more documents, your sales increase across all your documents. \u00a0There are several reasons why this is the case:<\/p>\n <\/p>\n Use Consistent Design and Branding.<\/strong><\/p>\n Have a consistent look and feel across all your documents added more professionalism and credibility to your documents. \u00a0It is fine–and encouraged–for your to brand your documents to your firm name. \u00a0(We even recommend you include a slide within your document about yourself or your firm, along with contact info.)<\/p>\n Here are several examples of authors with consistent design and branding across all their documents:<\/p>\n This also strengthens your brand presence and recognition on Flevy, as customers browse the site and come across your work multiple times.<\/p>\n <\/p>\n Write a Detailed\u00a0Document Description.<\/strong><\/p>\n Length of your document description matters. \u00a0We suggest at least 200 words.<\/p>\n Make sure you\u00a0give the customer a good sense of what topics are covered. \u00a0These topical keywords are important for a number of reasons. \u00a0They help establish your\u00a0credibility, improve your on-site (flevy.com) search results, and improve search engine SEO for your document page.<\/p>\n Make your description informative, but not “salesy.” \u00a0In addition to the topics covered, mention the document’s\u00a0benefits, its usages, and whether it includes supporting materials. \u00a0State whether the document is intended more for instructional\/educational use or more to be used as a template.<\/p>\n Break your description into paragraphs, so it’s easier for people to read and digest the information.<\/p>\n If relevant, we suggest also including a brief author bio, along with document reviews\/feedback. \u00a0Here\u00a0are some good examples to follow:<\/p>\n Your document description is a reflection of the quality of your document. \u00a0If it is sparse, riddled with misspellings, and poorly formatted, this is a turn off to your potential customer. \u00a0Your document description is\u00a0also a reflection of your business expertise.<\/p>\n <\/p>\n Complete Your Profile.<\/strong><\/p>\n Go to your Account Profile section<\/a>, and fill out your “Display Name” and “Background.”<\/p>\n <\/p>\n Price according to the Market.<\/strong><\/p>\n Pricing is always a tricky area. \u00a0We only have 2 rules\u00a0around pricing: 1) it must be at least $20; and 2) you cannot sell the same document elsewhere at a lower price. \u00a0Other\u00a0\u00a0than these 2 rules, we do not impose any other restrictions and will never change the pricing of your documents without your consent.<\/p>\n When deciding on a price, keep these facts in mind:<\/p>\n The good thing is you can change your price at any time, so you can experiment with pricing.<\/p>\n <\/p>\n Create Document Bundles.<\/strong><\/p>\n Once you have 5+ documents, you will be able to create document bundles on Flevy. \u00a0A “bundle” is a set of related documents that you can bundle together at a discounted price. \u00a0Creating document bundles encourages customers to buy more of your documents.<\/p>\n <\/p>\n Take Advantage of Our “Author+” Features.<\/strong><\/p>\n We offer Author+ features to select authors. \u00a0There are 2 core Author+ features:<\/p>\n If you choose to enable either of the above 2 Author+ features, you will also gain access to 2 additional\u00a0features:<\/p>\n Here is an example of an author with all Author+ features enabled: Operational Excellence\u00a0Consulting<\/a>.<\/p>\n <\/p>\n We may be adding to this article periodically. \u00a0Last update: 12\/29\/2015<\/p>\n","protected":false},"excerpt":{"rendered":" Are you an author on Flevy? \u00a0Here are some guiding principles to know and follow that will help you maximize your sales over the long term. Know the Hierarchy of\u00a0File Types. PowerPoint > Excel > Word > PDF. \u00a0By far, the most popular file format purchased on Flevy is still PowerPoint. \u00a0Read this guide… Selling on Flevy: Some Guiding Principles<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[89],"tags":[1010],"class_list":["post-2136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flevy-news","tag-selling-on-flevy"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/2136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=2136"}],"version-history":[{"count":8,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/2136\/revisions"}],"predecessor-version":[{"id":14616,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/2136\/revisions\/14616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/2137"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=2136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=2136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=2136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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Do you have 5 or more documents on Flevy?<\/h2>\n
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