{"id":18,"date":"2012-07-17T18:17:00","date_gmt":"2012-07-17T18:17:00","guid":{"rendered":"http:\/\/flevy.com\/blog\/?p=18"},"modified":"2013-03-27T08:02:34","modified_gmt":"2013-03-27T08:02:34","slug":"blue-ocean-strategy","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/blue-ocean-strategy\/","title":{"rendered":"Blue Ocean Strategy"},"content":{"rendered":"<p>Learn the ins and outs of Blue Ocean Strategy to give your organization a true competitive advantage.<\/p>\n<p><strong><a href=\"https:\/\/flevy.com\/blue-ocean-strategy\" target=\"_blank\">https:\/\/flevy.com\/blue-ocean-strategy<\/a><\/strong><\/p>\n<p>Blue Ocean Strategy is growth strategy framework focused on the idea of creating an uncontested market space&#8212;i.e. a &#8220;blue ocean.&#8221; This framework is very innovative, as its principles challenge the conventional business strategy principles of fighting competitors head-on. The Blue Ocean Strategy framework evolved from a framework called Value Innovation developed by Gemini Consulting (now Capgemini Consulting) in the late 90s.<\/p>\n<p align=\"center\"><img decoding=\"async\" alt=\"blue ocean strategy\" height=\"276\" src=\"https:\/\/flevy.com\/images\/misc\/blue-ocean-strategy.gif\" width=\"472\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn the ins and outs of Blue Ocean Strategy to give your organization a true competitive advantage. https:\/\/flevy.com\/blue-ocean-strategy Blue Ocean Strategy is growth strategy framework focused on the idea of creating an uncontested market space&#8212;i.e. a &#8220;blue ocean.&#8221; This framework is very innovative, as its principles challenge the conventional business strategy principles of fighting competitors&hellip;&nbsp;<a href=\"https:\/\/flevy.com\/blog\/blue-ocean-strategy\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">Blue Ocean Strategy<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[81],"tags":[54,5,76,40,75],"class_list":["post-18","post","type-post","status-publish","format-standard","hentry","category-strategy","tag-blue-ocean-strategy","tag-business-strategy","tag-corporate-strategy","tag-growth-strategy","tag-value-innovation"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":1,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/18\/revisions"}],"predecessor-version":[{"id":47,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/18\/revisions\/47"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=18"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=18"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}