{"id":1790,"date":"2015-08-03T17:54:03","date_gmt":"2015-08-03T22:54:03","guid":{"rendered":"http:\/\/flevy.com\/blog\/?p=1790"},"modified":"2015-07-29T21:27:40","modified_gmt":"2015-07-30T02:27:40","slug":"8-transformational-levers-for-big-organizational-change","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/8-transformational-levers-for-big-organizational-change\/","title":{"rendered":"8 Transformational Levers for BIG Organizational Change"},"content":{"rendered":"

There are plenty of theories on change management, and this isn\u2019t one of them. This is a simple checklist for anyone driving big, complex organizational change.<\/p>\n

But first, you have to recognize when you are facing what we\u2019ll call \u201cBig Change.\u201d Some examples: You are changing leaders, and the new person is bringing new \u201cdirection.\u201d Or, you are downsizing or consolidating. Or, you are fixing an organization-wide problem with maintenance, safety, or something. Or, you are moving the location of a factory. The list is endless, but you get the picture.<\/p>\n

It\u2019s the \u201cSoft Side\u201d<\/strong><\/p>\n

That Makes Change Hard There are two sides to the Big Change coin (pun intended). First, there is the \u201chard side,\u201d the physical details that will \u2013 or had better \u2013 end up in a project plan, complete with pretty Gantt charts. The other side of the coin is the \u201csoft side,\u201d the people stuff. Of course, it\u2019s the soft side of change management that makes Big Change hard. And if you think that the soft side is too squishy to be managed in any hard-headed way, you might be surprised.<\/p>\n

8 Transformational Levers:\u00a0MICE ROAR<\/strong><\/p>\n

There is a handful of \u201cpeople systems\u201d that can be your\"Transformational-Lever-800x695\"<\/a> transformational levers on the soft side of Big Change. If these people systems are aimed in the same direction as your change, you\u2019ll probably succeed. But if they are pointed in a different direction, then it\u2019s like driving a car with its wheels out of alignment: while you\u2019re steering in one direction, invisible forces will pull you in a different direction.<\/p>\n

This checklist calls out those invisible forces and makes them available as transformational levers. The point is to put transformational levers IN YOUR PLAN, right alongside \u201cselect moving company.\u201d You want to get all the arrows to point in the same direction at the right time.<\/p>\n

Most of these transformational levers can be used to get you through the change, and they can also be used on the other side of the change to sustain it. Here, we\u2019re just talking about using them to get you through the change. For example, the first lever, Measurement, could remind you to measure how many people are, say, trained in a new process, how many have adopted the new process, how much re-work is required as they get used to the new process, and so on. On the other side of change, you will want to measure outcomes, such as the degree to which you are getting the benefits of the new process (reduced costs, cycle time, up time, whatever). But that\u2019s another story and not the point we\u2019re trying to make here.<\/p>\n

So, as you read the list, think about how you might use it to get through the change; if you think about it for other purposes, that\u2019s a bonus.<\/p>\n

We call this our MICE ROAR<\/strong> checklist (thanks to Jeff Kenyon, software guru and graduate of our Implementing Strategic Change\u00a0course, for sorting our list into a clever acronym). If you have thoughtfully addressed these levers in your planned change, you should do pretty well. They are:<\/p>\n

\u2022 M<\/strong>easurement
\n\u2022 I<\/strong>nvolvement
\n\u2022 C<\/strong>ommunication
\n\u2022 E<\/strong>ducation & Training
\n\u2022 R<\/strong>einforcement
\n\u2022 O<\/strong>rganizational Structure
\n\u2022 A<\/strong>ccountability Processes
\n\u2022 R<\/strong>esourcing<\/p>\n

Here\u2019s a little more detail on each one:<\/p>\n

    \n
  1. \u201cWhat gets measured gets done\u201d isn\u2019t exactly true; you must attach consequences to your outcomes. However, there is no better spotlight, nor better foundation for consequences, than measurement.<\/strong> You can measure processes: how well you are doing what you say you\u2019re doing. Or, you can measure outcomes: the results of your processes.<\/li>\n<\/ol>\n
      \n
    1. Everyone writing about change agrees that involvement<\/strong> of people affected by the change is important. The underlying reason is that people hate feeling out of control of important parts of their lives. In a change project this lack of comfort quickly leads to massive resistance. To avoid this you must give the people affected by the change a serious opportunity to influence the nature of the change and how it is implemented, and you must take their ideas seriously. (Some helpful clarifications on this paragraph: \u201copportunity\u201d does not mean that all must give their opinions; \u201cinfluence\u201d does not mean control; \u201cideas taken seriously\u201d does not equate with getting one\u2019s way.)<\/li>\n<\/ol>\n
        \n
      1. \"overAlong with the generalized resistance to change that occurs when people feel out of control, is the anxiety that comes from not knowing what\u2019s going on. The problem is that people don\u2019t hear well when they\u2019re\u00a0resisting, so their uncertainty doesn\u2019t go away when rational explanations are offered. If anything, resistance increases, causing another escalation of anxiety and resistance. The only way to break this vicious circle is communication<\/strong>, and lots of it! (As a good starting point, consider William Bridges\u2019 7X7 principle: Communicate it seven times, seven different ways. His wise book, Managing Transitions, is\u00a0highly recommended.)<\/li>\n<\/ol>\n
          \n
        1. Education (and training)<\/strong> is straightforward. It simply means that people must be knowledgeable of the vision, values, goals and objectives of the organization, and must be equipped with the skills necessary for their new jobs. People must also be educated about the transformational change and trained on the skills necessary to execute the transformational change. Keep in mind the principle of just-in-time training, which means DON\u2019T teach somebody how to do something wayyyy before they\u2019ll be able to use it; they just forget.<\/li>\n<\/ol>\n
            \n
          1. We all know that people generally do whatever gets them rewarded. It\u2019s pretty obvious that the reinforcement<\/strong> system needs to be changed whenever there\u2019s a strategic change to the work that people do. We take a broad view of the reinforcement system, and include in it the way people get paid (and what they get paid for), their benefits, other financial rewards, and non-financial forms of reward and recognition.<\/li>\n<\/ol>\n
              \n
            1. The term Organizational Structure<\/strong> refers to three things: (1) Accountability Hierarchy, the lines and boxes on an organizational chart (who\u2019s accountable to whom for what), (2) process design (the lines and boxes on a process flow chart), and (3) position descriptions. If you have names that you plan to match with positions, that is good to include also. As with all transformational tools, you will have some elements that you install only during the transformational change, and some that will\u00a0endure after the transformational change. Therefore you will have some Organizational Structure considerations that are temporary \u2013 say, the design of the project team. And you will have some design considerations that are permanent, such as the design of the organization being changed.<\/li>\n<\/ol>\n
                \n
              1. Accountability Processes<\/strong> \u2013 sometimes called performance management \u2013 are the processes by which you hold people accountable. Implementation of strategic change, by definition, affects the work for which people are held accountable. So at this time it is especially crucial to have processes through which to ensure the three elements of accountability (clarity of request, buy-in, and performance consequences). During the change you will need more frequent review goal setting\/review intervals. For example, during a big change with the entrenched staff of a not-for-profit organization, we found weekly review intervals to be especially helpful in turning things around. As the change took root, then monthly intervals sufficed.<\/li>\n<\/ol>\n
                  \n
                1. Resourcing<\/strong> is about getting the right people into the right jobs, either by external recruitment or through internal postings. It also includes succession planning. Big change often shifts the requirements of key positions, calling for different personal attributes and skills by the people in those positions; when it does, resourcing efforts need to have been thought out in advance and kicked into gear.<\/li>\n<\/ol>\n

                  We are big believers in checklists (for inspiration on that point, see Atul Gawande\u2019s The Checklist Manifesto) and we hope you find this one useful.<\/p>\n","protected":false},"excerpt":{"rendered":"

                  There are plenty of theories on change management, and this isn\u2019t one of them. This is a simple checklist for anyone driving big, complex organizational change. But first, you have to recognize when you are facing what we\u2019ll call \u201cBig Change.\u201d Some examples: You are changing leaders, and the new person is bringing new \u201cdirection.\u201d… 8 Transformational Levers for BIG Organizational Change<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":1792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[228,884,603,885],"class_list":["post-1790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-change-management","tag-mice-roar","tag-organizational-change","tag-transformational-lever"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=1790"}],"version-history":[{"count":3,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1790\/revisions"}],"predecessor-version":[{"id":1818,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1790\/revisions\/1818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/1792"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=1790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=1790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=1790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}