{"id":1702,"date":"2015-07-07T00:34:18","date_gmt":"2015-07-07T05:34:18","guid":{"rendered":"http:\/\/flevy.com\/blog\/?p=1702"},"modified":"2023-09-29T10:09:41","modified_gmt":"2023-09-29T15:09:41","slug":"blogging-101-how-to-effectively-promote-your-posts","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/blogging-101-how-to-effectively-promote-your-posts\/","title":{"rendered":"Blogging 101: How to Effectively Promote Your Posts"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-medium wp-image-1703\" src=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2015\/07\/Depositphotos_23315842_xs-225x300.jpg\" alt=\"woman with laptop typing at home\" width=\"225\" height=\"300\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2015\/07\/Depositphotos_23315842_xs-225x300.jpg 225w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2015\/07\/Depositphotos_23315842_xs.jpg 300w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>New to the world of blogging? There\u2019s more to it than headline writing and thinking up ideas for fresh posts. These days it seems like everyone has a blog. How will you stand out? Use these tips to effectively promote your posts:<\/p>\n<h2>Post Regularly<\/h2>\n<p>We\u2019ve all had that one coworker or friend who ambitiously starts a blog, writes up one post, and completely forgets about it for six months. Don\u2019t let your blog just sit there, you\u2019ve got to post regularly. After all, there\u2019s nothing to promote if you don\u2019t have any posts.<\/p>\n<p>Editorial calendars are essential and so are <a href=\"https:\/\/napoleoncat.com\/blog\/social-media-scheduling-tools\/\">social media scheduling tools<\/a>. But, there\u2019s so many out there, it can be hard to find just one tool that meets all of your unique needs.\u00a0<a style=\"color: #5597b2;\" href=\"http:\/\/coschedule.com\/\">CoSchedule<\/a>, the world\u2019s only content marketing tool and social media editorial calendar for the blogging platform WordPress, can help new bloggers save time and boost their blog traffic. CoSchedule allows bloggers to plan their social media with a calendar, which according to CoSchedule data, increases traffic up to 75 percent. The editorial calendar also helps bloggers plan ahead and blog more efficiently. Plus, bloggers can create new content within CoSchedule, from pinning images to Pinterest to recording a new clip for YouTube, it\u2019s all easy and it\u2019s all in one place. There\u2019s even an option to share older, popular posts from your blog roll, right from CoSchedule.<\/p>\n<p>Ali Luke of the blog Aliventures, writing for ProBlogger, recommends posting one, two or even three blog times a week. That way your posts won\u2019t be rushed and your readers won\u2019t be overwhelmed. She recommends constructing longer posts, 1,000 words and up, and suggests keeping the content evergreen, so that it never expires and is always relevant. Posting regularly doesn\u2019t mean posting daily.<\/p>\n<h2>Get Social<\/h2>\n<p>Social promotion is the key ingredient to successful blog promotion. Without posting your blog content to your social media sites and having share buttons on your blog, your post doesn\u2019t have the chance to go viral. Essentially, it just sits there and only lives on your blog, meaning that you\u2019re not reaching the audience that\u2019s out there if they haven\u2019t subscribed to your blog\u200a.<\/p>\n<p>One business that\u2019s doing it right is\u00a0<a style=\"color: #5597b2;\" href=\"https:\/\/www.facebook.com\/LifeLock\">LifeLock<\/a>. The identity theft protection company promotes its company blog on its social media channels, including its Facebook page. The company has more than 296,000 likes on Facebook and engages its audience by posting about topics relevant to identity theft. In addition to posting blog articles, the company uses photos and videos to captivate its online audience. The company welcomes discussion and feedback about its product and encourages its audience to share their thoughts.<\/p>\n<p>Like regularly blogging, social requires some attention, too. Don\u2019t create a Twitter handle associated with your blog if you\u2019re never going to use it. These valuable communities can help boost your blog traffic, and best of all, they\u2019re free. However, you can pay to boost your posts to drive engagement. The features editor of\u00a0<a style=\"color: #5597b2;\" href=\"https:\/\/fstoppers.com\/\">Fstoppers<\/a>, Jaron Schneider, says post boosting on Facebook has doubled sales and boosted posts bring twice as much traffic to the website.<\/p>\n<h2>Network<\/h2>\n<p>When it comes to blogging, you can\u2019t do it alone. Networking is huge in the world of blogging. Like landing your first job, it\u2019s all about who you know. One method that can increase your online audience is guest posting. Having an expert within your niche contribute to your blog can bring their followers to your site. Not only does it introduce new readers, guest posting is great for SEO and it helps to build professional relationships, according to\u00a0<a style=\"color: #5597b2;\" href=\"http:\/\/goinswriter.com\/guest-posting\/\">Goins, Writer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New to the world of blogging? There\u2019s more to it than headline writing and thinking up ideas for fresh posts. These days it seems like everyone has a blog. How will you stand out? Use these tips to effectively promote your posts: Post Regularly We\u2019ve all had that one coworker or friend who ambitiously starts&hellip;&nbsp;<a href=\"https:\/\/flevy.com\/blog\/blogging-101-how-to-effectively-promote-your-posts\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">Blogging 101: How to Effectively Promote Your Posts<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":1703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[847,169,846,477],"class_list":["post-1702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-blogging","tag-content-marketing","tag-corporate-blog","tag-small-business-marketing"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=1702"}],"version-history":[{"count":2,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1702\/revisions"}],"predecessor-version":[{"id":13088,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1702\/revisions\/13088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/1703"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=1702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=1702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=1702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}