{"id":1549,"date":"2015-06-02T16:17:12","date_gmt":"2015-06-02T21:17:12","guid":{"rendered":"http:\/\/flevy.com\/blog\/?p=1549"},"modified":"2024-05-30T08:17:46","modified_gmt":"2024-05-30T13:17:46","slug":"the-incredible-value-of-email-marketing","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/the-incredible-value-of-email-marketing\/","title":{"rendered":"The Incredible Value of Email Marketing"},"content":{"rendered":"

Email marketing has been around for a while, and its value hasn’t gone down over the years, in fact, it’s increased. Everybody loves getting email, but spam not so much. The pleas from Nigerian princes, the erectile dysfunction ads, and the standard chain emails of political myths don’t get the clicks or the opens they used to. People hate spam, and what they dislike even more is getting email content that they’re not interested in from retailers and other businesses, and nor is relevant to their needs.<\/p>\n

So how do small and large businesses keep their email marketing relevant?\u00a0Why do they keep investing money into email marketing when people keep saying they hate spam?<\/p>\n

The fact is that sending emails\u00a0works. Smartly designed and highly targeted emails with actual content works. It takes a coherent strategy to set a clear email marketing system into place, and to carry it out with a very high return on the initial investment.<\/p>\n

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Email marketing hands-down is the undisputed king when it comes to getting\u00a0incredible<\/em>\u00a0returns for a minimal investment. And here’s proof below from one of the many studies out there showing the effectiveness of email:<\/p>\n

1.<\/strong> Email is\u00a040 times more\u00a0successful in\u00a0you getting new clients than through Facebook or Twitter.<\/p>\n

2.\u00a0<\/strong>81%<\/a>\u00a0of online consumers who receive segmented emails based on their shopping habits are more likely to make a purchase.<\/p>\n

3.<\/strong> Nearly\u00a0half of B2B<\/a>\u00a0businesses say that email is one of their\u00a0most effective ways of getting new clients.<\/p>\n

4.<\/strong>\u00a0The ROI is unbelievable with email! With every $1.00 spent,\u00a0$44.25 is the average return<\/a>\u00a0on email marketing investment.<\/p>\n

5.\u00a0<\/strong>59%<\/a>\u00a0of marketers say that email is the most effective channel for increasing revenue.<\/p>\n

With email as the undisputed driver of revenue for businesses, it is constantly changing with new adaption of technology, it can be hard for businesses to keep up. We suggest that businesses should focus on these three emerging trends to optimize and strengthen their email marketing:<\/p>\n