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<\/p>\nWhen it comes to social media, you don\u2019t need to pay to play, but it\u2019s a good idea to know what everyone is up to as you form your own digital marketing strategy.\u00a0Paid social media ads are increasingly seen as an integrating tactic. Let\u2019s say you\u2019ve spent time and money developing a great new how-to video or article\u2014how do you make sure people see it?\u00a0How can you increase visibility of your positive product reviews, media coverage, blog posts and educational content like white papers and presentations?<\/p>\n
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1# Play the game<\/strong><\/p>\n Paid social is the only reliable means of building a targeted and effective audience for your brand on the major networks, not only because there\u2019s just so much content out there, but also because the algorithms used by the big players have to favor paid over organic for practical reasons. Survival of the fittest, in social terms, means not only those posts most deserving of engagement, but also those brands most willing to invest in encouraging that engagement.\u00a0There are many ways to play the game as promoting your posts on Face book, Face book ads, Twitter promoted Tweets, LinkedIn ads, etc.<\/p>\n 2# Learn about Organic vs. Paid<\/strong><\/p>\n When your strategy is focused on only organic there\u2019s a problem. When your product\u2019s target market is in North America, while Facebook is a global network, then organic reach can\u2019t be controlled by region. So a full 80 percent of those fans are of little or no value to you for the purposes of their social strategy.<\/p>\n On the other hand focusing on a targeted paid social campaign while maintaining organic content distribution as well seems like a better solution, specifically, creating ads and promoting posts targeted by region, age, and interests. This strategy will ultimately increase the value of audience demographics and generate more qualified sales leads.<\/p>\n 3# Pay attention to new players in the field<\/strong><\/p>\n As much as it is important to pay attention to the big three: Facebook, Twitter and LinkedIn. It\u2019s also crucial to identify the major new players in 2015 when it comes to image-centric marketing as Instagram, Pinterest, and Snapchat. Imagery content is becoming the core of E-commerce. The more capturing your imagery the more likely your ad will stand out and create a buzz around your brand, yielding greater results from an ROI perspective. The best-performing ads are relevant to the target audience and written with clear, compelling words and employ vivid images.<\/p>\n In comparison to organic social media engagement, paid social offers advantages in exposure, targeting, analysis, scale, and eventual ROI that make it essentially a necessity in today\u2019s highly competitive market.<\/p>\n","protected":false},"excerpt":{"rendered":" When it comes to social media, you don\u2019t need to pay to play, but it\u2019s a good idea to know what everyone is up to as you form your own digital marketing strategy.\u00a0Paid social media ads are increasingly seen as an integrating tactic. Let\u2019s say you\u2019ve spent time and money developing a great new how-to… How to Use Paid Social Media Advertising to Extend Your Reach<\/span><\/a><\/p>\n","protected":false},"author":47,"featured_media":1547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[81],"tags":[218,817,212,818,819,182,816],"class_list":["post-1545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-facebook","tag-instagram","tag-linkedin","tag-pinterest","tag-snapchat","tag-social-media","tag-twitter"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=1545"}],"version-history":[{"count":6,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1545\/revisions"}],"predecessor-version":[{"id":1620,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1545\/revisions\/1620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/1547"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=1545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=1545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=1545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}