![\"growth_hacking\"](\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2015\/05\/9683037300_40f7422fd3_o-230x300.png\")
Few years ago, when I first time heard about growth hacking, I thought it\u2019s just a buzzword; a startup jargon used only in San Francisco by guys with $3,000 suits and bare feet. But I was wrong! Growth hacking has become an essential element of starting and growing a new business. Therefore, I started learning and experimenting on this process to understand what tools and tactics can provide better results. In this article I will share what I learnt from my experiments.<\/p>\n
It\u2019s no secret that growth is the key to business success. Without growth, profits remain flat, which is why we have seen so much interest in the process of \u2018growth hacking\u2019 among startups of all kinds over the past few years. But when it comes down to it, growth happens through marketing, and the best marketing happens when you use the best tools.<\/p>\n
Here are 6 of the marketing tools you\u2019ll want to take into consideration when it comes to fueling your business growth:<\/p>\n
Unbounce<\/strong><\/p>\n Landing pages are extremely important when it comes to converting visitors into customers, so it shouldn\u2019t come as a surprise that it can be difficult to build and test them thoroughly. Unbounce<\/a> makes this process much easier. With a drag-and-drop interface, the program makes it easy to setup pages and create forms \u2013 even if you don\u2019t know a line of HTML code. With the program\u2019s wide variety of templates and seamlessly-integrated A\/B testing, Unbounce is one of the best tools out there for turning shoppers into buyers.<\/p>\n Maptive<\/strong><\/p>\n These days, plenty of marketers talk a big game about big data, but few of them actually use the information they have to make meaningful decisions about their businesses. Maptive<\/a> gives you an easy way to mine your data by allowing you to upload a spreadsheet of addresses and see them laid out on a custom map. Use this free tool to determine where your products are selling best, uncover the best spots for an upcoming marketing tour or answer any other question you have about the geography of your data.<\/p>\n LeadzGen<\/strong><\/p>\n As digital marketing is getting obsessed with conversion rates; increasing conversions by a few additional percent can make a huge difference to the bottom line, and that\u2019s where LeadzGen provides an edge. LeadzGen<\/a> is a cloud-based marketing intelligence tool that automatically tracks your website visitors, finds their company and contact information, turns those visitors into leads, and feeds your sales pipeline. Try this free tool to discover who exactly visited your website and how to contact those prospects.<\/p>\n Typeform<\/strong><\/p>\n Online surveys can be dull and robotic \u2013 and these dry forms certainly don\u2019t encourage interaction. Instead, Typeform<\/a> helps you create surveys that are fun, interactive, and enjoyable to look at. The user experience looks and feels great, allowing you to acquire more data through your forms, as well as make the data more useful. With Typeform, you can adjust survey questions fit your brand, as well as use the integrated analysis feature to reveal patterns and trends. Over time, this will help you adapt your message and your product lines so that you continue to grow.<\/p>\n CrazyEgg<\/strong><\/p>\n Want to know how visitors are behaving on your site? CrazyEgg<\/a> shows you where they click, how far they scroll, what they watch, and more. In addition, CrazyEgg\u2019s heat-mapping tools allow you to segment your traffic and determine whether certain design or content elements are resonating more with one group than another. This can give you plenty of meaningful feedback on your site, without having to run dozens of A\/B tests. It\u2019s an easy to use, affordable tool that will make a big difference in your messaging and growth.<\/p>\n MobileMonkey<\/strong><\/p>\n MobileMonkey<\/a> is a chatbot platform which is also a great (productivity\/social media\/sms messaging\/automation\/chatbot) tool.<\/p>\n No one can manage growth alone, which is why it\u2019s so important that you have the right tools in your arsenal. These tools will give you a great start when it comes to growing your customer base, managing your social media presence, and improving your conversion rate \u2013 virtually guaranteeing your company\u2019s growth and success.<\/p>\n Do you use any of these tools (or any others) to encourage growth in your company? Share your experiences in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":" Few years ago, when I first time heard about growth hacking, I thought it\u2019s just a buzzword; a startup jargon used only in San Francisco by guys with $3,000 suits and bare feet. But I was wrong! Growth hacking has become an essential element of starting and growing a new business. Therefore, I started learning… Growth Hacking Tools for B2B Marketers<\/span><\/a><\/p>\n","protected":false},"author":42,"featured_media":1513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[81],"tags":[787,792,313,790,789,753,791,788],"class_list":["post-1512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-b2b","tag-crazyegg","tag-growth-hacking","tag-leadzgen","tag-maptive","tag-online-marketing","tag-typeform","tag-unbounce"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=1512"}],"version-history":[{"count":3,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1512\/revisions"}],"predecessor-version":[{"id":8704,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1512\/revisions\/8704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/1513"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=1512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=1512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=1512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}