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Marketers have always been curious about why some service or product offerings seem irresistibly appealing while others fade into obscurity. In the past, the same phenomenon was at play that used to make people glued to their TV sets for hours, and today, this is what triggers us to check on our phones compulsively numerous times a day.<\/p>\n
Nir Eyal, the author behind the bestseller “Hooked: How to Build Habit-Forming Products,” reveals that the most engaging products follow a blueprint known as \u201cthe Hooked Model<\/a>.\u201d \u00a0Nir Eyal, with a background in both technology and psychology, drew upon years of research and insights into user behaviors<\/a> to come up with the Hooked Model.<\/p>\n The model is designed to help technology companies create products tied to users\u2019 emotions and daily habits that are engaging and habit-forming<\/a> without relying on expensive advertising<\/a>. \u00a0The framework draws on elements from behavioral economics, psychology<\/a>, and user experience design<\/a> to provide a structured approach for creating engaging products.<\/p>\n The Hooked Model is fundamentally concerned with achieving voluntary, high-frequency engagement that transpires into an indispensable consumer habit. The Hooked framework creates products that users return to again and again, even without nudging them through advertisements.<\/p>\n Some of the key advantages of implementing the Hooked Model include:<\/p>\n The Hooked Model methodology comprises 4 key phases.<\/p>\n Let\u2019s dive a bit deeper into the first two phases for now.<\/p>\n A Trigger represents a cue that prompts a user to start using a product. \u00a0Triggers may be external or internal. \u00a0External triggers are cues from the product itself, such as an email, notification, a website link, or the application icon on a mobile device, utilized to initiate habit-forming behaviors.\u00a0 The external triggers tell the user what to do next and draw the user in from the outside.<\/p>\n The external triggers become internal triggers following repetition and association with emotions, eliciting a desire to utilize the product.\u00a0 These internal triggers eventually become a habit or daily routine.\u00a0 Internal triggers rely on users’ feelings and thoughts, leading them to use the product almost instinctively.\u00a0 These can be negative emotions (like boredom, loneliness, frustration, or stress) that the user seeks to alleviate through the use of the product.<\/p>\n Triggers are effectively designed when they are able to seamlessly integrate into the users’ lives, prompting them to initiate the desired behavior without conscious thought. The ultimate goal is for internal triggers to take over, making the use of the product a natural and habitual response to specific internal states or situations.<\/p>\n The Action phase involves the user performing a simple behavior in anticipation of a reward.\u00a0 The model stresses making this action as easy as possible to increase the likelihood of the behavior being performed.\u00a0 This phase leverages the basic human tendency to seek pleasure and avoid pain, tapping into the user’s motivation to take action.\u00a0 The step relies on the principle that the less effort required to take an action, the more likely a user is to do it.<\/p>\n Interested in learning more about the phases of the Hooked Model? You can download an editable PowerPoint presentation on Hooked Model here <\/a>on the\u00a0Flevy documents marketplace<\/a>.<\/p>\n You can download in-depth presentations on this and hundreds of similar business frameworks from the\u00a0FlevyPro Library<\/a>.\u00a0FlevyPro<\/a>\u00a0is trusted and utilized by 1000s of management consultants and corporate executives.<\/p>\n For even more best practices available on Flevy, have a look at our top 100 lists:<\/p>\n Marketers have always been curious about why some service or product offerings seem irresistibly appealing while others fade into obscurity. In the past, the same phenomenon was at play that used to make people glued to their TV sets for hours, and today, this is what triggers us to check on our phones compulsively numerous… The Hooked Model<\/span><\/a><\/p>\n","protected":false},"author":110,"featured_media":13670,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[408,81],"tags":[1475,3382,2300,840,1869,458,1136,3383,3424,3426,3384,700,3425,1148,2876,3427,1439],"class_list":["post-13603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-leadership","category-strategy","tag-behaviors","tag-consumer-habits","tag-customer-engagement","tag-customer-experience","tag-customer-lifetime-value","tag-customer-loyalty","tag-decision-making","tag-external-triggers","tag-habit-forming-behaviors","tag-hooked-model","tag-internal-triggers","tag-marketing","tag-nir-eyal","tag-psychology","tag-research","tag-revenue","tag-rewards"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/13603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=13603"}],"version-history":[{"count":6,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/13603\/revisions"}],"predecessor-version":[{"id":13674,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/13603\/revisions\/13674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/13670"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=13603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=13603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=13603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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<\/a><\/p>\nTrigger<\/strong><\/h2>\n
Action<\/strong><\/h2>\n
Do You Find Value in This Framework?<\/strong><\/h2>\n
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