![\"\"](\"http:\/\/flevy.com\/blog\/wp-content\/uploads\/2023\/10\/383beb0c-16c1-488a-93e1-ede368091304.jpg\")
<\/p>\n<\/p>\n
Growth Hacking is a buzzword these days. \u00a0Conventional marketers often find Growth Hacking Experimentation<\/a> extremely challenging.<\/p>\n However, traditional marketers exercise Growth Hacking Experimentation in their routine activities without realizing it.\u00a0 For instance, they pre-test variables, carry out A\/B testing, and incorporate the results of experimentation into improving the variables or products.\u00a0 This can be in the form of improving the existing content of an article, memo, or whitepaper we write for better conversion.<\/p>\n Some marketers have made the best use of Growth Hacking by understanding the concept and appreciating how it works. \u00a0The know-how of the following key pillars involved in Growth Hacking allows organizations to achieve significant results:<\/p>\n Growth Hacking is all about growth in customers, revenue, or business.\u00a0 It necessitates a methodical process of prioritizing, implementing, and documenting ideas as experiments.<\/p>\n Growth Hacking Experimentation encompasses the following 8 key steps:<\/p>\n Let\u2019s delve deeper into the first four steps of the framework for now.<\/p>\n The first step of Growth Hacking Experimentation underscores the importance of a planned process free of any hit-or-miss element.\u00a0 The process should have well-defined steps from\u00a0brainstorming ideas<\/a> to creating hypotheses, executing hypotheses, and prioritizing ideas.<\/p>\n The experimentation process should not be a one-off instance.\u00a0 Instead, it should be thoroughly documented, repeatable on other experiments, and scalable to other products, departments, and geographies.<\/p>\n This step pertains to establishing actionable and measurable Growth Hacking Experimentation objectives and indicators to monitor the progress of this initiative. \u00a0All experiments should yield actionable and traceable results.\u00a0 The Growth Hacking experimentation should be incremental, building bit by bit.<\/p>\n For instance, if revenue growth is the objective of a Growth Hacking experiment, then the acquisition of further, better leads will help realize this objective.\u00a0 This, in turn, requires increasing the conversion rate of the campaign generating fewest leads.\u00a0 At the campaign level, the aim should be to enhance conversions on a single landing page by 5%.<\/p>\n Fostering a culture of experimentation within your team entails consistently encouraging and motivating Brainstorming sessions.\u00a0 This assists in developing workable hypotheses.\u00a0 Establishing a structured method for tracking and documenting Brainstorming sessions is imperative for a successful Growth Hacking Experimentation process.<\/p>\n Marketers should select a suitable internal documentation tool\u2014e.g., Excel, Google Doc, or Trello\u2014to record all ideas suggested by the team. \u00a0They should then mandate their team to transform brainstormed ideas into concrete hypotheses grounded in research and maintain a record of prioritized ideas, evaluation criteria, and the rationale behind decisions to serve as a reference point for future experiments.<\/p>\n The next step of Growth Hacking Experimentation process requires assessing and ranking the growth ideas generated during the brainstorming session. \u00a0The prioritization of ideas demands establishing well-defined criteria for evaluating each idea. \u00a0Each idea should be assigned a score and rank based on the established criteria to objectively compare them.<\/p>\n Interested in learning more about the next steps of Growth Hacking Experimentation? You can download an editable PowerPoint presentation on Growth Hacking Experimentation<\/strong> here <\/a>on the\u00a0Flevy documents marketplace<\/a>.<\/p>\n You can download in-depth presentations on this and hundreds of similar business frameworks from the\u00a0FlevyPro Library<\/a>.\u00a0FlevyPro<\/a>\u00a0is trusted and utilized by 1000s of management consultants and corporate executives.<\/p>\n For even more best practices available on Flevy, have a look at our top 100 lists:<\/p>\n Growth Hacking is a buzzword these days. \u00a0Conventional marketers often find Growth Hacking Experimentation extremely challenging. However, traditional marketers exercise Growth Hacking Experimentation in their routine activities without realizing it.\u00a0 For instance, they pre-test variables, carry out A\/B testing, and incorporate the results of experimentation into improving the variables or products.\u00a0 This can be in… Growth Hacking Experimentation<\/span><\/a><\/p>\n","protected":false},"author":110,"featured_media":13117,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[408,81],"tags":[3301,91,1629,313,3300,3292,1391,2953,700,3302],"class_list":["post-13113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-leadership","category-strategy","tag-a-b-testing","tag-brainstorming","tag-experimentation","tag-growth-hacking","tag-hypotheses-development","tag-hypotheses-testing","tag-idea-generation","tag-lead-generation","tag-marketing","tag-pilot-testing"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/13113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=13113"}],"version-history":[{"count":5,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/13113\/revisions"}],"predecessor-version":[{"id":13120,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/13113\/revisions\/13120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/13117"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=13113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=13113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=13113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
\n
![\"\"](\"http:\/\/flevy.com\/blog\/wp-content\/uploads\/2023\/10\/Growth-Hacking-Flevy.png\")
<\/a><\/p>\nStep 1. Employ a scientific approach.<\/strong><\/h2>\n
Step 2.<\/strong>\u00a0Establish objectives.<\/strong><\/h2>\n
Step 3. Foster a culture of brainstorming and hypothesis development.<\/strong><\/h2>\n
Step 4. Prioritize ideas.<\/strong><\/h2>\n
Do You Find Value in This Framework?<\/strong><\/h2>\n
\n