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Competing in this cutthroat environment demands unique strategies.<\/p>\n
After identifying a customer group, organizations have to decide which of them they should target and how.\u00a0 There is a need to ascertain the full range of customer jobs that have to be completed (including both their underserved and over-served needs).<\/p>\n
Leadership<\/a> should now consider and select the approach needed to win in a market.\u00a0 It\u2019s time to decide if there is a need to add a new feature to an existing product, develop a less expensive version of a product, or take an alternative path altogether.<\/p>\n The Jobs-To-Be-Done (JTBD) Growth Strategy Matrix<\/a> outlines unique market strategies<\/a> to target the right customers and fulfill its needs.\u00a0 The matrix assists in narrowing down the best possible strategies for a particular situation.\u00a0 The basic premise is that the product should complete a customer\u2019s job quicker, better, and more affordably than the rivals.<\/p>\n JTBD Growth Strategy Framework plots the possibilities of product or service offerings to get customers\u2019 jobs done better, worse, cheaply, or expensively on a 2×2 matrix. \u00a0It allows organizations to place different segments of customers to be targeted for a value proposition in appropriate quadrants.\u00a0 The Y axis of the matrix plots the organization\u2019s ability to get the job done effectively or inferiorly compared to its competitors. The X axis, on the other hand, plots its ability to offer expensive or cheap products compared to its rivals.<\/p>\n In order to satisfy the distinct needs of the customers in the 4 quadrants of the JTBD Growth Strategy Matrix, organizations can employ 5 unique strategies depending on what\u2019s best for a particular scenario:<\/p>\n Let\u2019s dive deeper into the first 3 strategies for now.<\/p>\n A Differentiated Strategy is used by many of the most successful and rapidly expanding businesses in the world, as it generates excessively high profits if executed well.\u00a0 This approach is adopted to serve underserved consumer groups with a new product or service that performs a customer’s job better yet costs significantly more.<\/p>\n The strategy helps an organization join a market at the upper end, take a sizable chunk of the profits, and then penetrate the market to increase market share. It can gradually reduce the price of its older products through operational Innovation<\/a> and production cost reduction<\/a> while adding newer and better products.<\/p>\n Dominant Strategy is adopted by those businesses that focus on every customer in a market with a new product or service that does the job noticeably better and cheaper.\u00a0 Most existing players cannot guard themselves against this strategy, as it drastically reduces their margins and often requires investing in a new product platform, competencies, resources, and talent.<\/p>\n Research indicates that businesses can succeed with a Dominant Strategy if they offer a value proposition<\/a> that does the job at least 20% better and 20% cheaper than rivals’ offerings.<\/p>\n Disruptive Strategy is employed by organizations to target a group of overserved customers or non-consumers with a new value proposition that enables them to complete a job more affordably but less effectively than competing offerings.<\/p>\n Interested in learning more about the other Product Strategies? You can download an editable PowerPoint presentation on JTBD Growth Strategy Matrix here <\/a>on the\u00a0Flevy documents marketplace<\/a>.<\/p>\n You can download in-depth presentations on this and hundreds of similar business frameworks from the\u00a0FlevyPro Library<\/a>.\u00a0FlevyPro<\/a>\u00a0is trusted and utilized by 1000s of management consultants and corporate executives.<\/p>\n For even more best practices available on Flevy, have a look at our top 100 lists:<\/p>\n Competing in this cutthroat environment demands unique strategies. After identifying a customer group, organizations have to decide which of them they should target and how.\u00a0 There is a need to ascertain the full range of customer jobs that have to be completed (including both their underserved and over-served needs). Leadership should now consider and select… Jobs-to-Be-Done (JTBD) Growth Strategy Matrix<\/span><\/a><\/p>\n","protected":false},"author":110,"featured_media":12976,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[81],"tags":[3226,3232,3235,3234,3233,2,3230,3231,3237,140,3236],"class_list":["post-12948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-customer-needs","tag-differentiated-strategy","tag-discrete-strategy","tag-disruptive-strategy","tag-dominant-strategy","tag-innovation","tag-jtbd","tag-jtbd-growth-strategy-matrix","tag-operational-efficiency","tag-product-strategy","tag-sustaining-strategy"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/12948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=12948"}],"version-history":[{"count":5,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/12948\/revisions"}],"predecessor-version":[{"id":12982,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/12948\/revisions\/12982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/12976"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=12948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=12948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=12948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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![\"\"](\"http:\/\/flevy.com\/blog\/wp-content\/uploads\/2023\/08\/JTBD-Strategy-Matrix.png\")
<\/a><\/p>\nDifferentiated Strategy<\/strong><\/h2>\n
Dominant Strategy<\/strong><\/h2>\n
Disruptive Strategy<\/strong><\/h2>\n
Do You Find Value in This Framework?<\/strong><\/h2>\n
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