![\"\"](\"http:\/\/flevy.com\/blog\/wp-content\/uploads\/2023\/05\/tech-300x240.jpg\")
The faster, more technologically advanced digital business landscape is opening up doors for small businesses that might otherwise struggle to come up with the content, customer responses and social media marketing larger companies strive for.<\/p>\n
In a highly competitive digital landscape, small businesses have to scramble to stay ahead of competitors and find new customers. You have to figure out ways to be heard above all the noise people hear constantly with ads, social media, emails and other businesses trying to grab their attention.<\/p>\n Gartner made some predictions about emerging technology trends<\/a> for 2023. However, keep in mind that not all new tech is going to apply to every small business. The things an e-commerce story utilizes will vary from what a manufacturing facility does.<\/p>\n As new technological advances arrive, they\u2019ve played a role in how well smaller companies are able to keep up and survive. Using them to your advantage can empower your brand in an ever-changing marketplace. Here are some trends every business can benefit from.<\/p>\n Artificial intelligence (AI) and machine learning (ML) are rapidly growing and finding use in multiple industries. Rather than relying on human researchers or even running analytical reports, businesses can now type a command into AI and get a complete breakdown of a topic. By automating more complex tasks, business owners have the tools at their disposal to make the best decisions for growth.<\/p>\n Programs like ChatGPT are generating buzz because they hit 100 million users faster than any other platform in the history of the internet. In a YouGov survey, researchers found around 36% of people believed AI text generation was bad for society. While it could be bad in some ways, it has benefits for small businesses when you know how to utilize it.<\/p>\n You can better understand your customer base and create personalized experiences for them based on what the data shows. Tap into the power of utilizing a chatbot to answer common questions and adding computerized virtual assistants to your workflow.<\/p>\n Small businesses can also gain access to the in-depth reports bigger corporations have without spending a fortune on analysts. You can quickly identify trends, spot problems in your supply chain or make decisions based on what\u2019s worked best for your company in the past.<\/p>\n Small businesses are quickly seeing how AI and ML are tools to help them ramp up productivity and reduce costs while still keeping up with the bigger players in their fields.<\/p>\n One area businesses might not always consider is how well you see the tasks at hand. Even in the lighting sector, new technologies improve illumination so you can see the parts moving through a machine or the fine details in custom work.<\/p>\n For example, high intensity back-lit backlights have seen recent improvements in thermal efficiency<\/a> and structural integrity, making them perform better and last longer. Imagine being a jeweler working long hours and straining your eyes to see small parts. A technologically advanced light would help illuminate your setup. By the same token, smaller manufacturers can keep up with larger operations by upgrading equipment such as lighting.<\/p>\n If you aren\u2019t already in the cloud, your business should be. You\u2019ll gain access to scalable and flexible solutions for storing data and utilizing software across your team, including with remote employees.<\/p>\n You also can save money by losing physical servers and going to the cloud. You\u2019ll no longer need a dedicated IT staff, which many smaller companies can\u2019t afford anyway. Instead, you\u2019ll pay one fee and pool your resources with other businesses to take advantage of third-party software and a full-time 24\/7 IT team there to secure your data and meet your needs.<\/p>\n The cloud can also be more secure because software is state of the art and kept up to date. They usually offer regular backs in case of a disaster or hacking event.<\/p>\n If you run any type of business, understanding the changing environment of blockchain technology is vital to getting a handle on everything from new payment systems to cybersecurity.<\/p>\n For example, utilizing blockchain technology lets you accept various forms of payment, including Bitcoin and gives you a chance to process transactions securely and quickly. You\u2019ll reduce costs by using various platforms and third-party systems.<\/p>\n You can also use blockchain systems to track where products are at any given time and make sure they are authentic and not counterfeits. Utilizing blockchain gives your stakeholders a feeling of transparency and builds trust between you and your customers. They\u2019ll know their data is more secure, too.<\/p>\n Customers pay closer attention to how they spend their money. Businesses that develop relationships are much more likely to retain their current client base. Customer relationship management (CRM) tools ensure none of your customers fall through the cracks.<\/p>\n The global CRM market is around $48 billion, with projected growth to $49.6 billion by 2025. Use CRM software to send out automated reminders to customers when it\u2019s close to time for them to reorder. You can also track complaints and feedback to help you create better experiences for customers.<\/p>\n While general CRM tools provide value across industries, industry-specific platforms take these capabilities further by integrating scheduling, billing, and workflow automation tailored to particular service needs. For example, pest control companies can streamline technician dispatch, cut drive time with route optimization, and trigger reminders and renewals from a single dashboard using Briostack<\/a> pest control software. Tying CRM data to quotes, invoices, and campaigns reduces leakage across the customer lifecycle and keeps teams focused on revenue-generating work.<\/p>\n In the past, companies created one video to serve to any potential customer. However, consumers today demand personalization. The most efficient way for smaller companies to serve a personalized video is to use landing pages targeting specific audience demographics.<\/p>\n Each landing page would feature a different video based on the pain points and needs of the buyer persona being targeted. While the video might not be personalized to the point of having the person\u2019s name in it, it will still resonate.<\/p>\n Some of the technology you can utilize includes online video streaming services such as YouTube and Vimeo where you can upload your clips. You could also tap into the power of market research and use cloud-based technologies to analyze your typical customer base.<\/p>\n Most businesses have at least a few remote employees. Communication platforms add features constantly and are one of trendiest technologies on the market. You can utilize them to collaborate with other team members and clients.<\/p>\n Imagine uploading a concept and getting instant and trackable feedback from the client, your project manager and other people on the team. When all the stakeholders can chime in at one time, you\u2019ll find you\u2019re much more productive and projects get completed more efficiently.<\/p>\n The business landscape continues to change and evolve. If you want to remain competitive, you must embrace new technologies and transform your business along the way. Some of the powerful things to tap into include AI, ML, blockchain tracking, cloud computing, CRM and video streaming.<\/p>\n No matter which ideas you embrace, or even if you use them all, you\u2019ll see an increase in productivity and customer satisfaction. You can easily future-proof your business by staying up on emerging trends and trying different products to see what best helps you be a more agile and productive company.<\/p>\n","protected":false},"excerpt":{"rendered":" The faster, more technologically advanced digital business landscape is opening up doors for small businesses that might otherwise struggle to come up with the content, customer responses and social media marketing larger companies strive for. In a highly competitive digital landscape, small businesses have to scramble to stay ahead of competitors and find new customers.… These Technologies That Could Save Your Business Right Now<\/span><\/a><\/p>\n","protected":false},"author":140,"featured_media":12741,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-12737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/12737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/140"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=12737"}],"version-history":[{"count":2,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/12737\/revisions"}],"predecessor-version":[{"id":15585,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/12737\/revisions\/15585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/12741"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=12737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=12737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=12737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/flevy.com\/blog\/wp-content\/uploads\/2023\/05\/top-strategic-technology-trends-2023.jpg\")
1. Artificial Intelligence and Machine Learning<\/h2>\n
![\"\"](\"http:\/\/flevy.com\/blog\/wp-content\/uploads\/2023\/05\/public-sentiment-about-ai-based-text-generation-2023.jpg\")
2. Brighter Illumination<\/h2>\n
3. Cloud Computing<\/h2>\n
4. Blockchain Technology<\/h2>\n
5. Customer Relationship Management Tools<\/h2>\n
![\"\"](\"http:\/\/flevy.com\/blog\/wp-content\/uploads\/2023\/05\/customer-relationship-management-software-market-size-2023.jpg\")
6. Personalized Video Messaging<\/h2>\n
7. Remote Communication Platforms<\/h2>\n
Emerging Technologies to Help Your Business Thrive<\/h2>\n