{"id":12508,"date":"2023-03-03T10:14:53","date_gmt":"2023-03-03T15:14:53","guid":{"rendered":"https:\/\/flevy.com\/blog\/?p=12508"},"modified":"2023-03-03T10:14:53","modified_gmt":"2023-03-03T15:14:53","slug":"6-theories-of-motivation","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/6-theories-of-motivation\/","title":{"rendered":"6 Theories of Motivation"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12545\" src=\"http:\/\/flevy.com\/blog\/wp-content\/uploads\/2023\/02\/bowl-of-soup-that-resembles-a-smiley-face-ultrarealistic-highly-detailed-digital-art.jpg\" alt=\"\" width=\"1024\" height=\"794\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2023\/02\/bowl-of-soup-that-resembles-a-smiley-face-ultrarealistic-highly-detailed-digital-art.jpg 1024w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2023\/02\/bowl-of-soup-that-resembles-a-smiley-face-ultrarealistic-highly-detailed-digital-art-300x233.jpg 300w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2023\/02\/bowl-of-soup-that-resembles-a-smiley-face-ultrarealistic-highly-detailed-digital-art-768x596.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Satisfied, engaged, and encouraged employees are absolutely crucial for the success and growth of an organization. \u00a0However, interpreting the human psyche and determining what encourages and drives people to achieve their objectives isn\u2019t easy to figure out for leaders and human resources experts.\u00a0 This is where research and insights gathered from the various Theories of Motivation come to play.<\/p>\n<p>The importance of understanding the Theories of Motivation further amplifies as research suggests that only a fraction of employees feel engaged in their respective organizations. \u00a0<a href=\"https:\/\/flevy.com\/browse\/flevypro\/employee-engagement-measurement-and-improvement-5321\">Engaged and satisfied employees<\/a> have been found to be much more efficient and perform better than those who are not.<\/p>\n<p>As each individual is unique, there is no single method to encourage people. \u00a0<a href=\"https:\/\/flevy.com\/browse\/flevypro\/6-theories-of-motivation-6852\">Motivational Theories<\/a> are evaluation tools to help managers comprehend what drives a particular employee. Managers who invest time in getting to know their people, understanding their personalities, and <a href=\"https:\/\/flevy.com\/browse\/flevypro\/organizational-behavior-4132\">determining their behaviors<\/a> are more likely to build great teams and environments, achieve objectives and contribute significantly to the organization.<\/p>\n<p>A number of motivational theories have been put forth by psychologists and Human Resource Management (HRM) experts.\u00a0 Out of these, 6 theories are of particular importance and acceptance across industries and organizations:<\/p>\n<ol>\n<li><strong>Equity Theory <\/strong><\/li>\n<li><strong>Two Factor Theory<\/strong><\/li>\n<li><strong>Hierarchy of Needs Theory<\/strong><\/li>\n<li><strong>Three Needs Theory<\/strong><\/li>\n<li><strong>Goal Setting Theory<\/strong><\/li>\n<li><strong>Expectancy Theory <\/strong><\/li>\n<\/ol>\n<p><a href=\"https:\/\/flevy.com\/browse\/flevypro\/6-theories-of-motivation-6852\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12547\" src=\"http:\/\/flevy.com\/blog\/wp-content\/uploads\/2023\/03\/6-Motivation-Theories.png\" alt=\"\" width=\"1335\" height=\"752\" srcset=\"https:\/\/flevy.com\/blog\/wp-content\/uploads\/2023\/03\/6-Motivation-Theories.png 1335w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2023\/03\/6-Motivation-Theories-300x169.png 300w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2023\/03\/6-Motivation-Theories-1024x577.png 1024w, https:\/\/flevy.com\/blog\/wp-content\/uploads\/2023\/03\/6-Motivation-Theories-768x433.png 768w\" sizes=\"(max-width: 1335px) 100vw, 1335px\" \/><\/a><\/p>\n<p>It is up to the immediate supervisors and line managers to work out which Motivation Theory works best for each individual in their teams. \u00a0Let\u2019s delve deeper into some of these theories.<\/p>\n<h2><strong>Equity Theory<\/strong><\/h2>\n<p>Equity Theory, postulated by John Adams, underscores that people are greatly influenced by the views and situations of their colleagues in developing a sense of fairness in their workplaces.\u00a0 Their responses, actions, and behaviors are altered in accordance with the way they perceive they are being treated at the organization compared to others.\u00a0 They tend to be more motivated when they feel they are being treated fairly. \u00a0Likewise they feel demotivated when they feel discriminated against or if they realize that others are enjoying a greater reward-to-effort ratio than they are.<\/p>\n<p>As per the theory, managers have a big role in motivating their people by ensuring treatment of the entire workforce impartially and tackling concerns about inequality instantly.<\/p>\n<h2><strong>Two Factor Theory<\/strong><\/h2>\n<p>Frederick Herzberg came up with the Two Factor Theory based on multiple studies to identify key factors that render people motivated or dissatisfied with their jobs.\u00a0 Herzberg studied 14 different factors for their influence on employees\u2019 job satisfaction or dissatisfaction. \u00a0He categorized these factors into 2 major classes: Hygiene factors (or dissatisfiers) and Motivation factors (or satisfiers).<\/p>\n<p>Hygiene factors (dissatisfiers) are extrinsic to the job and tend to reduce job dissatisfaction by working on the need to avoid conflict or trouble.\u00a0 For example, salary, policies and rules, administration, relationships with bosses and peers, working conditions, workspace, and the quality of a supervisor.<\/p>\n<p>Motivation Factors (satisfiers), on the other hand, are intrinsic and imperative for job satisfaction and satisfy individuals\u2019 growth and self-actualization needs.\u00a0 For example, work, responsibility, <a href=\"https:\/\/flevy.com\/browse\/flevypro\/performance-measurement-1702\">performance<\/a>, and achievement; advancement opportunities; recognition; personal growth; and job status.<\/p>\n<p>The theory suggests that managers who want to motivate their teams should treat employee satisfaction and demotivation as two separate things and use job rotations and reorganization to improve job satisfaction.<\/p>\n<h2><strong>Hierarchy of Needs Theory<\/strong><\/h2>\n<p>Maslow\u2019s Hierarchy of Needs Theory stipulates that by satisfying the 5 levels of human needs, people can be motivated.\u00a0 Depicted as hierarchical tiers within a pyramid from bottom to top, these 5 levels are physiological (food, shelter, clothing), safety (employment, health), social (friendship), esteem (recognition, freedom), and self-actualization (personal growth).\u00a0 The 4 lower tiers are described as \u201cDeficiency Needs,\u201d whereas the top tier is referred to as \u201cGrowth or Being Needs.\u201d<\/p>\n<p>Interested in learning more about the other theories of Motivation? You can download <a href=\"https:\/\/flevy.com\/browse\/flevypro\/6-theories-of-motivation-6852\">an editable PowerPoint presentation on 6 Theories of Motivation here <\/a>on the\u00a0<a href=\"https:\/\/flevy.com\/browse\">Flevy documents marketplace<\/a>.<\/p>\n<p><strong>Do You Find Value in This Framework?<\/strong><\/p>\n<p>You can download in-depth presentations on this and hundreds of similar business frameworks from the\u00a0<a href=\"https:\/\/flevy.com\/pro\/library\">FlevyPro Library<\/a>.\u00a0<a href=\"https:\/\/flevy.com\/pro\">FlevyPro<\/a>\u00a0is trusted and utilized by 1000s of management consultants and corporate executives.<\/p>\n<p>For even more best practices available on Flevy, have a look at our top 100 lists:<\/p>\n<ul>\n<li><a href=\"https:\/\/flevy.com\/top-100\/strategy\">Top 100 in Strategy &amp; Transformation<\/a><\/li>\n<li><a href=\"https:\/\/flevy.com\/top-100\/organization\">Top 100 in Organization &amp; Change<\/a><\/li>\n<li><a href=\"https:\/\/flevy.com\/top-100\/consulting\">Top 100 Consulting Frameworks<\/a><\/li>\n<li><a href=\"https:\/\/flevy.com\/top-100\/digital\">Top 100 in Digital Transformation<\/a><\/li>\n<li><a href=\"https:\/\/flevy.com\/top-100\/opex\">Top 100 in Operational Excellence<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Satisfied, engaged, and encouraged employees are absolutely crucial for the success and growth of an organization. \u00a0However, interpreting the human psyche and determining what encourages and drives people to achieve their objectives isn\u2019t easy to figure out for leaders and human resources experts.\u00a0 This is where research and insights gathered from the various Theories of&hellip;&nbsp;<a href=\"https:\/\/flevy.com\/blog\/6-theories-of-motivation\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">6 Theories of Motivation<\/span><\/a><\/p>\n","protected":false},"author":110,"featured_media":12545,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[408,85],"tags":[1147,2263,3105,3110,3109,3107,2261,3104,299,3103,3108,3106],"class_list":["post-12508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-leadership","category-organization","tag-behavior","tag-employee-motivation","tag-equity-theory","tag-expectancy-theory","tag-goal-setting-theory","tag-hierarchy-of-needs-theory","tag-hrm","tag-human-resources-management","tag-job-satisfaction","tag-motivation-theories","tag-three-needs-theory","tag-two-factor-theory"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/12508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=12508"}],"version-history":[{"count":4,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/12508\/revisions"}],"predecessor-version":[{"id":12549,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/12508\/revisions\/12549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media\/12545"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=12508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=12508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=12508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}