{"id":1238,"date":"2015-01-25T14:46:49","date_gmt":"2015-01-25T19:46:49","guid":{"rendered":"http:\/\/flevy.com\/blog\/?p=1238"},"modified":"2015-01-09T14:49:20","modified_gmt":"2015-01-09T19:49:20","slug":"a-strategic-competitive-advantage-also-requires-a-competitive-strategic-sales-strategy","status":"publish","type":"post","link":"https:\/\/flevy.com\/blog\/a-strategic-competitive-advantage-also-requires-a-competitive-strategic-sales-strategy\/","title":{"rendered":"A Strategic Competitive Advantage also Requires a Competitive Strategic Sales Strategy"},"content":{"rendered":"<p>Although Strategic Planning requires alignment of a multitude of separate and critical organizational areas,<span style=\"font-weight: bold;\">\u00a0a major part of any Strategic Plan is a sound, competitive strategic sales strategy<\/span>\u00a0with appropriate and effective goals and related action-step \/ follow-up requirements clearly enunciated. \u00a0We have alluded several times in my articles\u00a0to the ever increasing ability of buyers (and competitors) to access the internet in order to analyze competing products, prices, company values, etc., further enabling their ability to make purchase and\/or marketing decisions before taking action, strategic or otherwise.<\/p>\n<p><span style=\"font-weight: bold;\">No longer is The Salesperson alone capable of shouldering the primary load required to gain a final sale or client.<\/span>\u00a0\u00a0 Buyer research will have often preceded any discussion with a supplier for goods or services, regardless of the market or industry involved.<\/p>\n<p>Ultimately, the primary issue which The Salesperson will face is convincing and confirming to the potential buyer the validity of product \/service \u201cadded value\u201d which the buyer has likely already researched through the internet, including Social media.<\/p>\n<p>In like manner, those responsible for creating strategic sales and marketing goals will be wasting precious time, cost and a multitude of other assets if not fully aware of the competitive edge and methods used or \u201cproposed\u201d by their competition and available to potential buyers and\/or clients through the internet\u2026many competitors are already prioritizing their efforts toward improving the customer\/client experience via concentrate upon a multitude of influencing strategic operational factors &amp; new technologies&#8230;\u00a0<span style=\"font-weight: bold;\">KNOW THY COMPETITION &amp; COMPETITIVE ADVANTAGE \/ DISADVANTAGE!!!\u00a0<\/span><\/p>\n<p>The effectiveness of any Strategic Plan will greatly be influenced by the \u00a0incorporation, or lack of it, of a competitive strategic sales and marketing strategy required as part of a complete and cohesive company effort toward reaching strategic goals and ultimate success&#8230;\u00a0<span style=\"font-weight: bold;\">sales success and strategic<\/span>\u00a0<span style=\"font-weight: bold;\">sales strategy are more, now and forever, one and the same!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although Strategic Planning requires alignment of a multitude of separate and critical organizational areas,\u00a0a major part of any Strategic Plan is a sound, competitive strategic sales strategy\u00a0with appropriate and effective goals and related action-step \/ follow-up requirements clearly enunciated. \u00a0We have alluded several times in my articles\u00a0to the ever increasing ability of buyers (and competitors)&hellip;&nbsp;<a href=\"https:\/\/flevy.com\/blog\/a-strategic-competitive-advantage-also-requires-a-competitive-strategic-sales-strategy\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">A Strategic Competitive Advantage also Requires a Competitive Strategic Sales Strategy<\/span><\/a><\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[81],"tags":[122,293,644,387],"class_list":["post-1238","post","type-post","status-publish","format-standard","hentry","category-strategy","tag-competitive-advantage","tag-sales-strategy","tag-salesperson","tag-strategic-plan"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=1238"}],"version-history":[{"count":1,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1238\/revisions"}],"predecessor-version":[{"id":1239,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1238\/revisions\/1239"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=1238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=1238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=1238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}