The ability to create and\/or utilize an existing Competitive Advantage to target an enhanced market share, in addition to an organization\u2019s inherent internal capabilities, is more often dependent and\u00a0determined by the scope, growth, and\u00a0vitality of the market itself (profitability, etc.), as well as the organization\u2019s relative competitive position and\u00a0its rivalries with competitors within that market\/industry. \u00a0Many other influences exist, with much emphasis upon the bargaining power of buyers and\u00a0consumers (as we have oft alluded to), suppliers, products using newer technology, etc.<\/p>\n
Actual organization performance, however, is primarily dependent upon its competitive advantage within two basic criteria:<\/p>\n
The ability for an organization to create or sustain a Competitive Advantage is therefore dependent upon its ability to deliver a \u201cpreferred\u201d product to the consumer, or to make it available\u00a0at a cost which is ultimately profitable enough to allow enhanced market positioning. \u00a0Every area of an organization will share some responsibility toward ideal market positioning (combined corporate & manufacturing cost, \u00a0product development, etc). \u00a0All\u00a0activities and\u00a0actions taken within the organization must be closely scrutinized and optimized toward that positive end to achieve Competitive Advantage (operations & manufacturing, R&D, sales & marketing, customer service & relations, distribution channels, partnerships, HR, etc.).<\/p>\n
To create a Competitive Advantage, an organization must coordinate all of these areas and\u00a0disciplines in a way which is superior to the efforts of competitors and\u00a0preferred by consumers for a potential variety of reasons\u2026 therefore, requiring a clear understanding of competitor capabilities & efforts as well.<\/p>\n
The relative costs & strategic market<\/span>\u00a0approaches of competitors must be thoroughly understood, as well as the specific needs & psychology of the targeted consumer\/client & ability of<\/span>\u00a0the product to satisfy that need<\/span>\u2026 hopefully, in a preferred and unique way. \u00a0Overall cost and the perceived value of the product to the consumer is paramount to the positive<\/span>\u00a0existence and competitive position of an organization within its market.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" The ability to create and\/or utilize an existing Competitive Advantage to target an enhanced market share, in addition to an organization\u2019s inherent internal capabilities, is more often dependent and\u00a0determined by the scope, growth, and\u00a0vitality of the market itself (profitability, etc.), as well as the organization\u2019s relative competitive position and\u00a0its rivalries with competitors within that market\/industry.… Competitive Advantage as a Market Share Strategy<\/span><\/a><\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[81],"tags":[122,643,116],"class_list":["post-1236","post","type-post","status-publish","format-standard","hentry","category-strategy","tag-competitive-advantage","tag-market-share-strategy","tag-performance"],"_links":{"self":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/comments?post=1236"}],"version-history":[{"count":1,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1236\/revisions"}],"predecessor-version":[{"id":1237,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/posts\/1236\/revisions\/1237"}],"wp:attachment":[{"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/media?parent=1236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/categories?post=1236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevy.com\/blog\/wp-json\/wp\/v2\/tags?post=1236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}